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Just Better Care is Australia’s largest franchised provider of in-home care and support.

Each franchise recruits and manages qualified personnel to deliver a wide range of in-home services including aged, disability, in-home nursing, respite, home cleaning, companionship, transport, shopping, meal preparation and much more. Care can range from visits once, twice or more a week or daily through to live-in and 24 hour care

Just Better Care is positioned in the community care sector which is estimated to generate over $43b in revenue during 2016. With a projected growth rate of 6.4% per annum over the next 5 years, this business sector is driving the demand of people looking to receive care of all types in their own home.

Government funding in both disability and aged care sectors is changing, providing consumers with more choice and control over how their funding package will be utilized and who will provide the care. Just Better Care is positioned to take advantage of these changes by providing the best care experience in the marketplace.

Featured Opportunities

About Just Better Care:

Just Better Care has been in operation since 2005. With offices across Australia, and part of the international Caring Brands International group, Just Better Care is Australia’s largest franchised provider of in-home care with over 30 territories across Australia.

What we look for in a franchise business owner

Just Better Care is a unique business opportunity. Our typical Franchise Business Owner is progressive; goal orientated and takes pride in exceeding service standards

Having the skills to promote and sell your services is a key advantage and one that is ideally suited to our franchise system. Whilst industry experience is always a great starting point, we look to attract business minded entrepreneurs as a large component of operating a successful Just Better Care franchise is growing and managing the business, i.e. sales, business development and workforce management.

Available territories

Just Better Care franchise owners are granted a defined geographical territory through which they establish an office, recruit and train qualified staff to deliver services to consumers located within the territory. We currently have new territory opportunities in the following areas:-

  • Victoria
  • Northern New South Wales
  • Northern Queensland
  • South Australia
  • Western Australia
  • Northern Territory
  • Tasmania

Ongoing support, training and systems

The Just Better Care business system is driven by a combination of the latest computer and mobile device technologies. Our scheduling system allows franchisees to respond to enquiries, efficiently schedule delivery of services and then automatically monitor visitations. In addition, our online Business Operating, Quality Management and Learning Management systems are designed as group reference and training tools that provide easily accessible guidelines and resources covering all key areas of the business. Our systems are supported by dedicated Franchisor resources covering Human Resources, IT, Marketing, Compliance & Clinical and Operations.

Steps to become a Just Better Care franchise owner:

Step 1 - Application Process and Self Assessment
Step 2 - Interview and approval
Step 3 - Due Diligence including;

  • Reviewing our Franchise Disclosure Document
  • Undertaking a discovery interview/meeting with Just Better Care executives at head office in Manly, NSW
  • Connecting with or visiting other Just Better Care franchise owners to gain a good sense of a community care business and determine suitability.

This process typically takes approximately 6-8 weeks although its ultimately up to you as how fast you wish to proceed.



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Application Process

What are you looking for in a Just Better Care franchisee?
We are looking for franchisees who share our commitment to opening strong and professional community care businesses. We look for people that currently or are willing to embrace our industry and will be active in driving business growth, local area marketing and development of their franchise. Strong candidates should be able to meet our financial requirements and have a general history of achievement and successes

If I send in an application, does it commit me to anything?
Absolutely not! Submitting your application simply allows us to get to know you better. It gives us the chance to review your financial picture as well as your area(s) of interest. Your application is completely confidential. We will not share your information with anyone outside of Just Better Care without your permission.

How long does the application process take?
The application process can be completed in as little as 30 days, but generally takes 60 days. This allows you enough time to complete the application process and review the Disclosure Document (DD), and talk or visit some of our existing franchisees. A lot of it will depend on how quickly you want the process to move.


Financial Questions

How much is the franchise royalty?
The royalty is 6% plus GST of the gross revenue.

Is there a marketing levy?
Yes, a contribution of 1.5% plus GST of gross revenue is payable to the national marketing fund to build the Just Better Care brand and compliment the promotion and advertising our franchise owners carry out within their respective territories.

What are the typical establishment costs?
Summarised below are estimates for some of the initial costs for setting up a Just Better Care franchise business.

Initial Franchise Fee: $65,000 plus GST - the fee is for the use of the Just Better Care business system, branding, industry knowledge, marketing strategies, and quality management system and computer programs within an exclusive territory.

Initial Promotional/Marketing Fee: $10,000 plus GST - this amount is paid to the Franchisor and applied to agreed initial marketing and promotional activities to launch your business in the territory.

Office Set-up/establishment: approximately $30,000 - $50,000 plus GST – including phone system, computers, internet networking, I.T. set-up and software licences, stationery, office supplies and furniture, signage - external and internal, insurances, legal and accounting expenses, property lease expenses including security bond

How much working capital do I need?
It is important Franchisees have sufficient funds to cover office set up, operating costs and sales and business development activities until such time as they have grown revenue to a satisfactory level to support their ongoing business operations.

In some cases franchises reach financial breakeven relatively quickly although in other cases this can take much longer. Many factors impact on the time it takes a new business to grow and build up its customer base. We generally see Just Better Care franchisees entering the system with working capital to fund business activities including their own living expenses for a period of approximately 1-2 years from commencement.

Advice should be sort from your accountant and or business advisors regarding the amount of working capital you will require. This will vary based on your multiple factors including office rental, trading terms, debtor control, wages, expenses, ability to attract customers and a franchisees own personnel income requirements.

How much money can I make?
This will probably be your biggest question, and we can't blame you. However, because every town and every owner is different, we'll never be able to tell you how much money YOU can make. Your earnings potential and your level of gross income will depend upon a range of factors including the effort and energy you put into your business. While we cannot provide projected earnings for you we can provide a financial modelling tool and information that you can use to do your own projections and set earnings targets to support your circumstances. Whilst we will provide as much information as we can under the provisions of the Franchising Code, we strongly recommend that you also seek advice from an independent financial advisor.

Locations and Territories

How does Just Better Care determine a territory?
Just Better Care has developed a business expansion plan with nationally mapped exclusive territories determined by utilizing population sizes, statistics and demographics in order to offer all franchise owners opportunity to succeed.

Where are Just Better Care Territories available?
We are now releasing territories in the following areas:-

  • South Australia
  • Western Australia
  • Northern Queensland
  • Victoria
  • Northern New South Wales
  • Northern Territory
  • Tasmania

Do you have any existing territories for sale?
Periodically, Just Better Care owners decide to sell their franchises. Those are both sad and happy times for us here at the franchise office. Though it's sad to see a member of our family go, we love the energy and excitement new owners bring to our system. Our role (the franchisor) in the resale process is to bring you through the application, approval and then ultimately the training and on-boarding process. This process is similar to the application process for new locations.

Other Common Questions

What will I do as a Just Better Care Franchise Owner?
When you begin your business, your role will include promoting and marketing Just Better Care services in your territory, recruiting staff and administrative work. Unless you are an experienced services coordinator we strongly recommend that you recruit someone with industry specific rostering experience. As your business grows and you hire more staff your role will mainly be one of leadership, business development, workforce management and financial control.

Can I sell my Just Better Care business?
You can sell the business at any time during the initial term or subsequent renewal periods of the agreement. However, the business must be sold to an operator approved by Just Better Care and the new owners must agree to the conditions of the then current Franchise Agreement.

What Just Better Care are saying

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