The Guylian Difference
At Guylian Café’s, we have continued the world-renowned passion of Beligian Chocolate. Focusing on quality, sumptuousness and flavour. Respect for the brand and for Guylian’s founding father we still produce our hazelnut praliné according to the traditional recipe developed by Guy Foubert. By signing on as a franchisee you will be a part of our secret, as how we roast and caramelise the hazelnuts is a well kept secret that gives our chocolates their velvety taste.
As a franchisee you will not only benefit from local area marketing activities and strategies provided by The Guylian Belgian Chocolate Café head office. You also benefit from brand name and global Guylian brand spending over 4.5 Million Euro supporting the brand globally through advertising on TV, magazines/print media and outdoor posters. These elements combined give you the support you need to succeed.
2. Design & Atmosphere
As a Guylian Belgian Chocolate Café franchisee, your fit-out and design is simple, as the franchise comes with design specifications and support with construction. The Design of the Café is deliberately intended to create an indulgent, relaxing and elegant atmostphere. This has been refines to provide a retail environment that is consistent with both our vision and our message.
Training includes elements from customer service, product immersion, operations, brand support and admin. Guylian Belgian Chocolate Café has ensured you have the skills you need to be successful in franchising with us by developing a world-class training program to ensure consistency and success for our franchisees.
4. Our Menu
Guylian Belgian Chocolate Café, despite its name isn’t just constrained to chocolate. Our menu also contains savoury dishes for breakfast, lunch and dinner. From a sumptuous salad and a glass of white wine to one of our famous baguettes and a beer, the choices for our customers are varied. They may just prefer to enjoy a nice hot coffee and one of our world famous cakes and desserts.
5. Ongoing Support
Our ongoing support provides is continuous and includes such help as support and trainging for your staff and financial assistance including regular auditing. We also will keep the franchise fresh with concept updates and new menu items.
6. Establishment Costs and Set-Up
A typical Guylian Belgian Chocolate Café franchise starts from $3,750 per square metre of venue floor space. This includes all the initial set-up and support services..