GOODYEAR AUTOCARE SPRINGWOOD
Karen and John Parker - store owners
Karen and John Parker, who bought the Springwood store in September 2006, love the bright, fresh look of their newly refurbished store. “We’ve had customers comment that now they can see our store from the highway – its a lot brighter, much more visible, and it really stands out”.
The store has reported increased customer traffic since the refurbishment: “We’ve had a lot of comments from business owners in the area who say they’ve never seen so many cars here before,” said Karen.
“The best thing is that the visibility of Jack, the Goodyear Guy, with his spanner on the front wall is sending out a message to the community that Goodyear Autocare does more than just tyres – we do mechanical work too. It seems that Jack is helping this message get through to people,” said Karen.
GOODYEAR AUTOCARE KADINA
Roger Francis, Co-owner, Goodyear Autocare, Kadina
Roger has been at the store for 28 years starting as a tyre fitter in 1978 working his way up the ranks to become store manager before being in a position where he could buy the store for himself. Roger lives in Kadina with his wife and son and is an active member of the community having played football for the local football club and being a member of the local APEX club. Showing is commitment to the community Roger’s store sponsors five local football clubs and netball clubs in the area. “Some of our customers have been using our store since I started 28 years ago and being on one of the main streets in Kadina people are going to notice the dramatic difference to the store straight away,” said Roger. “We were looking for a bigger profile in the community and one week in and it’s definitely achieved that. This is a positive step for sure and I’m looking forward to working in this new network.”
GOODYEAR AUTOCARE CLEVELAND
Adam Dunn - store manager
Since making the change to Goodyear Autocare and undergoing a complete store refurbishment, Adam has noticed the Cleveland community is taking notice.
“We’re getting a lot more people coming in to the store since the refurbishment. People keep asking if we’ve just moved here or if its a new store – because for the first time they’re noticing it!”
He said the store was previously a light grey colour and didn’t attract much attention from passing customers. “Now the store really stands out and that’s why customer traffic has increased,” he said.
Adam also said the inside of the store is “100 percent better than it was previously – its now new, modern, spacious and aesthetically pleasing.”