Ferguson Plarre

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What Ferguson Plarre are saying



Connect with Ferguson Plarre

Visit: www.fergusonplarre.com.au

Ferguson Plarre Bakehouses have been delivering the highest quality and service to its customers since 1901. Our range of sweets, savouries and cakes have been bringing customers back for decades, because at Ferguson Plarre Bakehouses our dedication to helping our customers to celebrate keeps us in their hearts.

Key facts at glance:

  • Ranked as one of the top 2 food franchises in Australia
  • Ranked as a top 10 franchise in Australia
  • 62 stores across Victoria
  • Full franchise support – including training, dedicated business coach and marketing support
  • Family owned, vertically integrated business

Award Winning Products – All of our products are made in our centralised bakehouse in Keilor Park and are delivered fresh daily to our franchisees. Quality always has and will be our focus, using only the finest ingredients including hormone-free beef, free-range chicken and eggs and fresh cream.

Celebration Cakes – From birthdays to weddings our range decorated celebration cakes represents an incredible opportunity to build a relationship with your customers and it can only be done with a quality product. Our bespoke, online cake design system DesignACake allows customers to design the perfect cake for any event.

Coffee Culture –Our beans have been selected as the perfect complement to cake to exhibit a bold, rich and smooth flavour that encourages repeat purchase. We offer ongoing training from our expert barista trainers who will teach you how to make amazing coffee – the coffee that is perfect for cake.

Experience matters – With over 115 years of experience in bakery, Ferguson Plarre Bakehouses has perfected our range of quality products, our systems and processes and this equates to a smooth experience for our franchisees.

No Royalty Fees – Because we are vertically integrated, franchisees buy our products wholesale, directly from us, meaning we are able to charge no royalty fees, ensuring franchisees benefit from our brand, products and systems as well as saving thousands of dollars.

Sustainability – We commit to the Australian public and the world that we will continue to reduce our carbon & water footprint and where necessary offset emissions via tree planting. Rest assured that Ferguson Plarre cakes and pastries are being made with a smaller and smaller impact on the planet every year. Our ultimate goal is to provide delicious cakes and savouries that will not damage the planet but in fact make it a better place.

Featured opportunities

23 hours ago

Ferguson Plarre

$340,000 - $390,000
Franchise New
A rare and exciting opportunity has become available for a customer centric business person to open their own Ferguson Plarre Bakehouse in the Melbourne CBD. more ››
Join Ferguson Plarre Bakehouses in Melbourne CBD with a brand new opportunity
2 days ago

Ferguson Plarre

$340,000 - $390,000
Franchise New
A fantastic opportunity to join us at Westfield Geelong. If you want your own piece of the Bakery Cafe world then now is the time to get on board with Ferguson Plarre Bakehouses. more ››
Ferguson Plarre Bakehouses Westfield Geelong. A new Bakery Cafe opportunity.


Ferguson Plarre will support you through your entire franchise journey, from your first enquiry through to helping you to sell your business at a fair price when the time is right.

With over 65 stores we know the key success factors for great store locations. We use an independent firm to validate our site selections whilst our intelligence report highlights where our customers are coming from and which product categories are most likely to perform based on demographics sourced from the census. While Ferguson Plarre can't guarantee minimum sales performance, this process is intended to help reduce the chance of poor site selection. Furthermore, Ferguson Plarre takes the head lease on all sites, meaning we share in the risks associated with site selection.

The Ferguson Plarre franchise system is proudly accredited with a number of the major banks, including Westpac & ANZ who allow you to borrow against the value of your Ferguson Plarre franchise. We’ll introduce you to the appropriate bank representatives and can assist you with your business plan to help make your submission as smooth as possible.

With our dedicated in-house marketing team we have can offer fantastic marketing support to centrally manage brand image, design and promotional activity including Radio advertising and our ongoing Cake Catalogue series. Furthermore we manage significant digital assets on your behalf including our full e-commerce site and social media platforms. These are yours to take advantage of when you join our franchise family. In addition to national marketing, we help you to set up your own local area marketing plan for your specific customer segment and area and our Franchisees just love the fact that we don't charge a Marketing levy for any of our activity.

Franchising should be about being in business for yourself but not by yourself. This is why we provide you with a dedicated Business Support Manager. Your Business Support Manager is your first point of contact for all aspects of your business and will provide you with personalized support including recruitment & HR, local area marketing, sales budgeting, performance management, mentoring, problem solving and more.

One of the key advantages of being part of a good franchise network is your capacity to leverage the learnings of the entire network. Ferguson Plarre allows you to see how all franchisees are performing across key business areas like average transaction value and sales growth. We hold mandatory quarterly group learning & sharing forums with all franchisees called POD sessions. This is a fantastic event for knowledge sharing and gives the franchisor and franchisees an open forum within which to discuss everything from sales performance to new product development.

Despite the simplicity of our system, there is still a lot to learn about the Ferguson Plarre way of doing things. We have an extensive training program to train you on everything from how to order a celebration cake to food safety and how to use our computerized point of sale system. This includes 3 weeks of formal training and our unique 26 week program for support and follow up. Moving forward, your Business Support Manager will work with you to ensure that your customer service team is trained in every aspect of the in-store customer experience also.

Our Franchisees

If you’re a people person, believe in the power of outstanding customer service and love bakery products, then we would love to talk to you. Our best performing franchisees have a very positive outlook on life, are upbeat and are passionate about what they do. This is why they were officially voted the #1 Food Franchise in Australia. If this doesn’t sound like you then Ferguson Plarre is probably not the right choice. If it does then we'd love to welcome you into our franchise family and talk with you further about the bakery and cafe franchise opportunities available right now.


"This franchise is super supportive, fun and honest. It is not just a franchise but its a family and we all work together to make something special"
Amy-Lea Hovey, Hoppers Crossing

"The brand is well established and offers huge amounts of support. You never feel like you're in this alone because they give you someone to lean on. But they also let you have the independence to own your own business."
Sharnie Robinson & Vicki Ryan – Mernda

"Easy to manage systems and processes with good support network. Good for someone who is getting into business for first time"
Yogesh Babbar, Sunshine

"Ferguson Plarre has family values & are very passionate about their old fashioned recipes."
Susan Miller, Rosebud

"The relationships and access to the Franchisor are second to none. Assistance with promotional work through our support managers, amazing product and viable business sustainability."
Todd Agius, Craigieburn Central

Excellent products, good forward thinking management, market leader, honest franchisor
Jeff Smith, Southland

The products on offer have a high reputation amongst the community. I don't have any issues when dealing with head office and production. Any issues are resolved fairly and understandably. I get good support from my business coach, and great support from leading barista trainers
Adrian Balik, Caroline Springs

"The Franchise system provides training upfront and ongoing fpr all Franchisees. Always willing to help with a problem. Constantly upgrading and improving products Revising and upgrading services provided Willingness to Listen or think outside "the box".

"The 10 Star training programme gives better insights into the business and gives opportunity to be successful operator. There is ongoing help and support as and when required. There is more focus on selling products without worrying about baking or preparing products. Our increasing popularity and brand awareness means good opportunity to achieve sales targets and profits. The low Admin fee and no marketing fee is added advantage"
Amish Gandhi, Cranbourne

"Family friendly and a great franchise model"
Sam & Dimi Yacoub, Essendon

*All testimonials taken in August 2017

View all Ferguson Plarre opportunities

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