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Ferguson Plarre Bakehouses have been delivering the highest quality and service to its customers since 1901. Our range of sweets, savouries and cakes have been bringing customers back for decades, because at Ferguson Plarre Bakehouses our dedication to helping our customers to celebrate keeps us in their hearts.

Key facts at glance:

  • Ranked as one of the top 2 food franchises in Australia
  • Ranked as a top 10 franchise in Australia
  • 62 stores across Victoria
  • Full franchise support – including training, dedicated business coach and marketing support
  • Family owned, vertically integrated business

Award Winning Products – All of our products are made in our centralised bakehouse in Keilor Park and are delivered fresh daily to our franchisees. Quality always has and will be our focus, using only the finest ingredients including hormone-free beef, free-range chicken and eggs and fresh cream.

Celebration Cakes – From birthdays to weddings our range decorated celebration cakes represents an incredible opportunity to build a relationship with your customers and it can only be done with a quality product. Our bespoke, online cake design system DesignACake allows customers to design the perfect cake for any event.

Coffee Culture –Our beans have been selected as the perfect complement to cake to exhibit a bold, rich and smooth flavour that encourages repeat purchase. We offer ongoing training from our expert barista trainers who will teach you how to make amazing coffee – the coffee that is perfect for cake.

Experience matters – With over 115 years of experience in bakery, Ferguson Plarre Bakehouses has perfected our range of quality products, our systems and processes and this equates to a smooth experience for our franchisees.

No Royalty Fees – Because we are vertically integrated, franchisees buy our products wholesale, directly from us, meaning we are able to charge no royalty fees, ensuring franchisees benefit from our brand, products and systems as well as saving thousands of dollars.

Sustainability – We commit to the Australian public and the world that we will continue to reduce our carbon & water footprint and where necessary offset emissions via tree planting. Rest assured that Ferguson Plarre cakes and pastries are being made with a smaller and smaller impact on the planet every year. Our ultimate goal is to provide delicious cakes and savouries that will not damage the planet but in fact make it a better place.

Featured Opportunities

What we do for you…

1. Our experienced pastrycooks make your cakes and savouries fresh daily

2. We deliver them directly to your store 7 days a week

3. We train you on how to operate your store including how to make exceptional coffee and provide amazing service

4. We support you to help grow your business

What you do for us…

1. You order your products online daily

2. You get to know your customers and provide them with an experience in their lives that they like to repeat regularly

3. You merchandise and sell your products with a real smile and an amazing cup of coffee


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What our franchisees say:

Daniel Crouch is a multisite franchisee with 5 stores already and another 2 on the way. Like most of our franchisees, Daniel grew up on Ferguson Plarre cakes & savouries. His parents later opened their first Ferguson Plarre store in Eltham. Dan decided he wanted his own store(s).

"Living in Geelong, I just knew that the Ferguson Plarre quality would go down a treat (no pun intended). My wife and I had operated a restaurant and decided a Ferguson Plarre would be a simpler option and we were right".

"We opened our first store in November 2007. Within 4 years we had another 3 stores. Our average increase in sales across all stores is 17.7% this year and growing. Don't get me wrong, good food retailing is hard work but for us it's been absolutely worth it. It's all pretty exciting when you look back at the journey we've been on. Even my sister and her husband have a Ferguson Plarre store now, so it really is a family business!"

Sarina Castro is another one of our multisite franchisees with 2 stores. Sarina purchased her first store in Northland Shopping Centre in December, 2006. After 2 years building it up to have the 2nd highest sales in the network, Sarina was ready for store number two.

“Ferguson Plarre had just completed a brand refresh and the new store design was exactly what I knew my customers had been asking for. When the opportunity came up to open a second site in my local Roxburgh Park neighborhood, I jumped at it and have never looked back. While I still love my old Northland store, the new Ferguson Plarre shop design is warm, inviting and does a great job of promoting the brand quality and history”.



Australia’s top ranked food franchise*

4th ranked franchise in Australia*

Ranked #1 for franchisee passion*

2009 Origin Gold Banksia Award (for our sustainable centralised bakehouse)

2010 Victorian Manufacturing Hall of Fame

*2013 Topfranchise Awards

What Ferguson Plarre are saying



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