Ferguson Plarre Bakehouses have been delivering the highest quality and service to its customers since 1901. Our range of sweets, savouries and cakes have been bringing customers back for decades, because at Ferguson Plarre Bakehouses our dedication to helping our customers to celebrate keeps us in their hearts.
Key facts at glance:
- Ranked as one of the top 2 food franchises in Australia
- Ranked as a top 10 franchise in Australia
- 62 stores across Victoria
- Full franchise support – including training, dedicated business coach and marketing support
- Family owned, vertically integrated business
Award Winning Products – All of our products are made in our centralised bakehouse in Keilor Park and are delivered fresh daily to our franchisees. Quality always has and will be our focus, using only the finest ingredients including hormone-free beef, free-range chicken and eggs and fresh cream.
Celebration Cakes – From birthdays to weddings our range decorated celebration cakes represents an incredible opportunity to build a relationship with your customers and it can only be done with a quality product. Our bespoke, online cake design system DesignACake allows customers to design the perfect cake for any event.
Coffee Culture –Our beans have been selected as the perfect complement to cake to exhibit a bold, rich and smooth flavour that encourages repeat purchase. We offer ongoing training from our expert barista trainers who will teach you how to make amazing coffee – the coffee that is perfect for cake.
Experience matters – With over 115 years of experience in bakery, Ferguson Plarre Bakehouses has perfected our range of quality products, our systems and processes and this equates to a smooth experience for our franchisees.
No Royalty Fees – Because we are vertically integrated, franchisees buy our products wholesale, directly from us, meaning we are able to charge no royalty fees, ensuring franchisees benefit from our brand, products and systems as well as saving thousands of dollars.
Sustainability – We commit to the Australian public and the world that we will continue to reduce our carbon & water footprint and where necessary offset emissions via tree planting. Rest assured that Ferguson Plarre cakes and pastries are being made with a smaller and smaller impact on the planet every year. Our ultimate goal is to provide delicious cakes and savouries that will not damage the planet but in fact make it a better place.