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Welcome to Essential Beauty

Essential Beauty has been established since 1990 and is 100% Australian owned and operated. Like many beauty salons, the business initially focused on the provision of traditional beauty services such as nails and waxing. As the business became more successful, other beauty services were introduced to enhance the business model.

Today, the company continually researches and develops new technology and services to drive the business to even
greater success.
Essential Beauty are a full-service beauty salon dedicated to consistently providing high client satisfaction by delivering excellent service and quality products at an acceptable price/value ratio.

Essential Beauty has taken beauty services from an “exclusive” and almost “clinical” environment into a relaxed retail

Now the Essential Beauty name is immediately recognised across Australia.

As a franchisee, you don’t have to spend time and money building a brand. Leverage from ours and gain credibility and recognition associated with an established name right from the start.

The secret of Essential Beauty’s success has been its ability to be innovative with its products and services and adapt to changing market conditions over 25 years in business. Its recognition as market leader is supported by its growth and success.

Group advertising and promotion
In addition to local area promotions, you will participate in our online initiatives which have become an integral part of our business. Marketing plans, advertising strategies and promotions are carefully implemented leaving you time to concentrate on the daily operations of your business.

Buying power
The company undertakes research then sources and negotiates prices with suppliers for the benefit of franchisees. A number of products are exclusively manufactured for Essential Beauty salons only.

Comprehensive training
Without proper training, you cannot expect to succeed in business. We have created programs including professional online courses coupled with one on one in salon training that will teach you and your staff everything you need to know about how to operate your business.

There are over 50 engaging courses designed exclusively by Essential Beauty to train you and your staff and keep everyone up to date with industry knowledge & trends. Further, you will be provided with access to our salon portal that details every aspect of the day to day operation of your business so that you and your staff are continually growing & improving.

10 Steps toward becoming an Essential Beauty Franchise Owner

If you would like to find out more about Essential Beauty and get an idea on whether becoming an Essential Beauty Franchise Owner is right for you, follow the steps below and we will assist you to make an informed assessment.

  1. Submit an enquiry by completing and sending the form on this page.

  2. We will send you an Information Brochure and Expression of Interest form. Within 3 days we will contact you by telephone to confirm you received the information and answer any initial questions you may have.

  3. You complete and return the Expression of Interest form to us. This will provide us with information about you and a Confidentiality Agreement that enables us to discuss salon operations and provide you with more information about the franchise.

  4. Once you have reviewed the information we can meet either by phone or in person to answer any questions you may have.

  5. We arrange for you to visit some of our salons.

  6. We continue to answer any questions you might have thereafter.

  7. You are invited to visit the Essential Beauty National Office (this can be done at any stage through the process once you have completed the application forms).

  8. We will send you our detailed confidential financial, legal and operational Franchise Disclosure package and Franchise Agreement for you to review and seek independent legal and financial advice.

  9. You make your final decision on whether to become an Essential Beauty Franchise Owner.

  10. Your solicitor is issued with final Franchise Execution Documentation for you to review. If satisfied, you return the signed Franchise Execution Documentation to us after 14 days. You are now an Essential Beauty Franchise Owner for your exclusive territory and are booked in for your training.


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All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy