Burger Urge

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What Burger Urge are saying



Connect with Burger Urge

Visit: www.burgerurge.com.au/franchise

Burger Urge is a gourmet burger franchise known for our delicious food and out of the box ideas

The Burger Urge concept delivers a new and unique approach to gourmet burgers.

From a hole in the wall on Brunswick Street Fortitude Valley, Burger Urge has grown into Australia’s most popular burger brand with restaurants across Brisbane, the Gold Coast, regional Australia and now NSW.

With an immediately identifiable brand, Burger Urge stands head and shoulders above other cafés, restaurants and quick service offerings.

All restaurants are fitted to the highest standard, incorporating distinctive urban themes and edgy style elements that are representative of our culture.

We are passionate about our product and the lasting impression we leave on our customers and are looking for franchise partners who feel the same.

  1. Register your interest by submitting an enquiry.
  2. We will call you to have a general chat after which we will send you our Franchise Information Pack and invite you to complete a Questionnaire.
  3. Once we receive your completed Questionnaire we will review it, if you meet our criteria we will invite you to Head Office for a meeting.
  4. We will provide you with a financial information pack. After undertaking further financial and legal due diligence if both parties still wish to proceed we will invite you behind the scenes to see the operational side of the business.
  5. If all goes well behind the scenes we will have discussions on sites and what is coming up. This is the exciting time when franchise documentation is signed!
  6. We then work together to get you up and running, there’s much to organise here like store-fit out, equipment, training etc.
  7. Your restaurant is now open! We continue to provide ongoing support to help optimise store performance.

The application process takes around 6-8 weeks. Timing of the entire process is dependent on site availability but can take from 6-8 weeks to 6+ months.

We are passionate about our product, our brand and the lasting impression we leave with our customers. At Burger Urge we are not all about following a “would you like fries with that” template, we are proud of our unconventional, out-of-the-box approach to marketing. We are focused on implementing our Taste Addiction marketing campaigns which focus on the addictive nature of our burgers, reveal our humorous side, showcase our food and yes, sometimes shock people.

Our recent VOTE 1 Campaigns is an example of this. During the 2012 Queensland state election Burger Urge held its own burger election which was hosted on our facebook site. The burger election asked fans to vote for their favourite burger with one lucky fan winning Burger Urge for a year. The election was supported with in-store posters and voting cards, links to the competition via our website and rebranding our facebook page. The pinnacle element of this campaign was the “Vote 1 Burger Urge” posters which were posted alongside the state election posters in Fortitude Valley. These Burger Urge campaign posters captured the attention of the local community and media resulting in an increase in customer numbers and editorial features, including the front page of City News magazine.

This was followed up by the more recent DICTATOR campaign and The BURGER URGE POLITICAL PARTY, both focused around the 2013 federal election. Burger Urge started our own political party where our star candidate Warwick Caper (former Sydney Swans AFL Star), was running against Wayne Swan (former Australian Treasuer) in the QLD seat of Lily. It was billed as A Swan Vs a Swan. This gained Burger Urge national coverage, with Warwick undertaking various national TV and Radio interviews including a spot on the Chanel 9’s the Today Show, prime time morning television! Unfortunatley Warwick didn’t do to well in the election…but that was to be expected.

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All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy