Autobarn is an award winning national franchise system established in 1985. With 112 stores, Autobarn is Australia’s largest franchised automotive parts and accessories retailer.
Autobarn is the premium retail brand of the Automotive Brands Group, which in turn, is a part of Aftermarket Network Australia.
Autobarn stores are big businesses. High sales volumes, high revenues, and low overheads are typical in the Autobarn retail environment.
Autobarn franchisees benefit from the whole groups huge buying power, exclusive products, and a centralised distribution service.
Autobarn is moving with the times rolling out exciting technological developments in how we sell to and communicate with our customers.
As an accredited franchise with National Australia Bank, Bankwest, Bank of Queensland and ANZ, Autobarn approved applicants can secure a substantial amount of the total funding required for the investment against the businesses assets.
Why Invest in an Autobarn Franchise?
Brand and Marketing
- An iconic brand that enjoys enormous consumer recognition
- Broad and effective advertising and marketing activity inclusive of;
- TV and Radio advertising
- In-store ‘Point of sale’ material
- Search engine marketing and optimisation
- Social media management
- Public relations support
- Local area marketing assistance
- AAA National Sport Sponsorships and local sponsorships
- National charity support
- Dedicated Local area marketing assistance
- Huge Buying Power
- ABG brands and products manufactured for and sold exclusively to ABG outlets
- Sophisticated and easy to manage inventory management and product buying systems
- Product range, depth and breath direction and advice
- Vertically integrated warehousing and centralised distribution system
People / Knowledge
Training and Support
- 4 week Autobarn Management Training program in all aspects of Autobarn operations and retail management
- 2-4 weeks “intensive care” in store support for all new franchisees
- Dedicated Field Manager providing advice and hands on assistance in;
- Store presentation, image and layout
- Standards compliance and gap improvement
- Staff training, retention, recruitment and rostering and labour budgeting
- Local Area Marketing o Business Plan and Strategy
- KBI reporting and group benchmarking
- Field Merchandising Managers providing in store, hands on merchandising assistance
- Book keeping and administration services
- I.T maintenance of inventory management, back of house, and Point of Sale systems
- Comprehensive product buying systems, advice and direction
New Store Opening
- Professional site selection lease negotiations
- Turn Key establishment and shop build