Summary
Since opening its first store in Brisbane in 1989, The Coffee Club has grown into Australia’s largest homegrown café brand and one of the most recognisable and trusted brands in the world. Backed
About the Opportunity
Since opening its first store in Brisbane in 1989, The Coffee Club has grown into Australia’s largest homegrown café brand and one of the most recognisable and trusted brands in the world. Backed by Minor DKL Food Group, the brand has over 200 stores across 13 countries and proudly serves over 40 million customers annually.
From humble beginnings, The Coffee Club has become a trusted meeting place where people come together to enjoy Good Food, Great Service, and Excellent Coffee in a relaxed, welcoming environment. Today, franchisees benefit from over 35 years of proven operations, global brand equity, and robust support systems that have made The Coffee Club a household name both in Australia and abroad.
Marketing support
The Coffee Club provides franchisees with national campaigns, seasonal menu launches, and monthly promotions that keep the brand front-of-mind. Each store is supported with local marketing toolkits, creative assets, and digital templates. The Coffee Club loyalty app drives repeat visitation with targeted offers, while refurbished stores enjoy a fresh look. Marketing support ensures franchisees benefit from both national reach and local impact.
Training provided
Franchise partners complete a comprehensive program including four weeks in-store with senior trainers, one week at Coffee Club’s Brisbane support office, and post-settlement on-site support. Training covers barista skills, kitchen workflows, compliance, financial management, rostering, and customer service. Ongoing learning is supported by Franchise Business Coaches, refresher modules, and system updates, ensuring franchisees remain confident, compliant, and competitive.
Skills
You don’t need hospitality experience to join The Coffee Club. We’re looking for motivated, customer-first entrepreneurs who thrive in leadership. Ideal franchisees are community-minded, resilient, and comfortable taking an active role in operations. Strong communication, team management, and financial acumen are key. Whether from business, retail, or service backgrounds, the most successful Coffee Club partners are growth-oriented leaders with a passion for building a trusted meeting place.
Length of Agreement
5+5 years
Year Business Established
1989
Year Franchising Commenced
1990
History
The Coffee Club was founded in 1989 in Brisbane by Emmanuel Kokoris and Emmanuel Drivas, with the vision to create more than a café – a social hub built on Good Food, Great Service, and Excellent Coffee. Joined by John Lazarou in 1990, the brand expanded rapidly, becoming a household name across Australia and beyond. Today, with over 200 stores across 13 countries, The Coffee Club remains true to its promise while continuing to innovate and grow.
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