Summary
Started in Sept 2021, our online swimwear business has continued to double in revenue and gained attention from media outlets appearing on The Morning Show, 9News, Daily Mail and more.
Revenue
$400,000 pa
Location Details
Currently based on the Gold Coast but this business warehouse can be ran from anywhere.
Potential
Grown nearly 400% 2021, showing strong demand and scalability. The brand has a loyal following with its niche focus on full coverage swimwear for women, a category with limited direct competitionl. COGS are 20%, 50k IG followers, 17k Klaviyo subscribers, and strong PR exposure including Miami Swim Week, The Morning Show, 9News, and Daily Mail highlight its market reach and credibility. The business runs efficiently with minimal staff. Huge potential for someone to scale, expand overseas, or add product to established and reputable brand.
Skills
No fashion background needed — just a passion for eCommerce and marketing. Ideal skills include basic Shopify and Klaviyo use, social media marketing, and customer service. Some knowledge of inventory management and supplier coordination will help, but systems are already in place and easy to manage. The business runs efficiently with minimal hours, making it perfect for someone with general business experience who wants to grow a flexible, established brand.
Hours
As it's online, you can pick your own hours.
Employees
Currently 1x Casual (in person role) & 1 off shore remote Customer Service rep. The rest are contracted as required.
Reason for Sale
The plan was always to sell when our daughter got close to finishing high school to travel more. So after several years of strong growth and brand recognition, I’ve decided it's now time to step back to focus on our other business ventures and family commitments. This business is now at a solid, established stage with proven demand, loyal customers, and streamlined systems making it the perfect time for someone with fresh energy and vision to take it to the next level.
About the Business
We are a proud Australian eCommerce brand that has built a strong reputation for stylish, high-quality swimwear with full bottom coverage for women, a niche that’s been largely overlooked in the market. Launched in September 2021, the brand has grown rapidly, earning national recognition and a loyal customer base across Australia and New Zealand and internationally.
We have evolved into a well-known name in full bottom coverage space. With consistent year-on-year revenue growth of almost 400%, the business demonstrates clear scalability and a strong market fit.
We offer a curated range of bikinis, one-pieces, tankinis, dresses, sarongs, and resort wear from sizes 6-22. The products are made through a trusted manufacturing partners in China, with excellent terms and reliable communication. Current stock levels sit between $75,000–$85,000, which would retail for $375,000-425,000 ensuring immediate sales continuity for a new owner.
The brand has developed a strong digital presence, with over 50,000 Instagram followers and 17,000 Klaviyo subscribers. Its marketing foundations are solid, with active email flows, influencer collaborations, and strong brand storytelling that resonates with women.
We have had significant media exposure, featuring on The Morning Show, 9News Gold Coast, Daily Mail, Inside Small Business, and Smart Company, and even gracing the runway at Miami Swim Week (USA). These achievements have helped cement the brand’s credibility and reach both locally and internationally.
Operationally, the business runs efficiently with minimal staffing. It’s currently managed from a home-based setup with one casual in-person team member, offshore customer service support, and contract-based roles as required. Systems are already in place for seamless order fulfilment, customer management, and supplier coordination, making this a flexible and easily managed business.
It is perfectly positioned for continued growth. Opportunities exist to expand into international markets, grow the wholesale channel, introduce new product lines, or increase digital ad spend to scale online sales further.
With a proven product-market fit and all the foundations in place, the next owner can focus on scaling and enjoying the rewards of an established and much-loved brand.
Last financial year Revenue: Just over $400,000
Sale includes current stock, product design and current samples, packaging, shelving, branding, content, 4 week training/hand over period.
PRICE: $150,000 ONO
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