Wild Cards & Gifts franchise opportunity |Northlands Shopping centre

28 days ago

Northland Centre 3072 > Melbourne - Greater > Victoria

Investment level:
$150,000 - $200,000 + SAV

Franchise New

Retail > Gifts & Florists > Florists

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Join Australia's card, gift & wrap specialist New opportunity for a passionate retailer who loves occasions in a fantastic location at the popular Northlands Shopping Centre in Melbournes North


4% of gross

Marketing Fees

0% of gross

Location Details

Northlands Shopping Centre
Northland is a two level Major Regional shopping centre . It is anchored by Myer, Kmart, Target, Aldi, Coles, Woolworths and includes more than 225 specialty stores. The centre is complimented by a popular outdoor entertainment and dining precinct.

Marketing support

Everything from your customised launch marketing plan through to the monthly national marketing program focused around the major seasonal events of Mother's Day, Father's Day, Valentine's Day and of course Christmas is all part of our marketing support. Each month your store is supplied with new point of sale to keep the store looking fresh and Wild. Not to mention the local marketing support to give you the edge over your competitors to drive customers to your store.

Training provided

From the time you join Wild we put you through a comprehensive training program to get you off in the right direction. You never stop learning, so through our infield support we offer you continued training and business support to constantly improve your skills and business performance.


Our Wild franchise partners needs to be:
• Motivated to make a difference in people’s lives to keep them coming back
• Enthusiastic about your customers
• Passionate about our cards, gifts and wrap, being part of everyone’s special occasion through our product.

Length of Agreement

5 years + option for renewal

About the Opportunity

Join Wild and be part of every Australian celebration!

Wild Cards & Gifts is all about providing cards, gifts and wraps for every occasion in life. From the big milestones such as birthdays, engagements, weddings, graduations, anniversaries and new babies all the way through to hen’s and bucks’ nights, Mother’s and Father’s day, Valentine’s day, Christmas and just because! You name it, Wild has it.

We stand out from the crowd and fill the gap in the market for premium, yet unique cards, gift and wrap.

Our business concept is all about helping our customers celebrate each special event and occasion with the perfect card, gift and wrap. Currently running at an average product profit margin of 59% with improved trading terms with our local supplier partners.

One of our major points of difference is our stores wrapping service, where customers can get their gifts wrapped as part of our Wild service. Wild stores have become a destination for all things wrap.

The business model is set up perfectly for owner operators who are passionate and motivated about their customers and the products we sell. Owning and running your own Wild store is not overly labour intensive; however the more time and effort you put into your store, the more you will get out of it.

With a franchise royalty of 4% + GST, no marketing fees and an initial franchise fee of $42,000 + GST we offer our franchisees what our competitors simply cannot. The level of support we offer our franchisees is second to none, from training and store operations to stock selection, marketing and promotions, all of which is covered by the 4% franchise royalty.

Through supplier funded national marketing program all stores receive monthly in store promotional material plus major campaigns focused around our major seasonal events, Valentine’s Day, Mother’s Day, Father’s Day & Christmas.

Year Business Established


Year Franchising Commenced


Site locations



Beginning in 2002, Wild Cards & Gifts has become Australia's leading card, gift & wrap specialist.

Built on the core focus of supporting franchisees in making their business as profitable as possible while rewarding our customers with great value product and service.

After growing to over 35 stores, in February 2014, Wild Cards & Gifts was acquired by one of the UK's largest retailers, WH Smith, giving the group access to buying power second to none in the Australian market.

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