Wholesale Distribution (GLS104)

28 days ago

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Summary

Established for more than 16 years this business focuses on the supply of a full range of premium fresh fruit and vegetables sourced from the Melbourne wholesale fruit and vegetable...

About the Business

Established for more than 16 years this business focuses on the supply of a full range of premium fresh fruit and vegetables sourced from the Melbourne wholesale fruit and vegetable market.

An independent supplier of fresh produce to the hospitality and aged care industries.

In an effort to improve profitability the business was restructured at the end of 2014. The business experienced rapid growth from 2012 which burdened operations with additional costs supporting this growth.

Sales grew by a staggering 23% in 2014, however, profit grew by only 4 %. Consequently, the owner stopped supplying three (3) high volume low margin customers and has become more selective in their customer acquisition process. This strategic decision resulted in a fall in sales of $3,000 per week but a dramatic improvement in profitability.

The business's main customer base includes hospitality and aged care.

Whilst the wholesale fruit and vegetable industry is competitive, the business's success is as a result of their decision to target quality fresh produce which has resulted in strong customer loyalty.

For further information please contact Gary Lay on
0407 526 431 or 03 9888 6488 or email
gary@wollermann.com.au

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