About the Business

Water Features Direct is a highly regarded importer, retailer and wholesaler specialising in premium water features, designer pots and complementary outdoor living products for the landscaping, pool, garden and outdoor design sectors.

Founded in 2004 and substantially grown under the current ownership, the business has developed a recognised brand presence in the premium outdoor living market, supported by long-standing international supplier relationships, an experienced team, a broad product range and a loyal customer base across both trade and retail channels.

The business operates from a standout showroom and warehouse in Clifton Hill, just minutes from Melbourne's CBD. Its high-exposure corner location provides excellent visibility, convenient customer access and a strong platform for retail customers, landscapers, builders, pool contractors, architects, designers and other trade buyers.

Water Features Direct offers an extensive and well-curated product range including water features, ponds, architectural bowls, designer pots, outdoor accessories, pavers, lighting and selected pool-related products. The business also has the capability to provide customised solutions for project-based clients, making it a valuable supplier to both residential and commercial outdoor projects.

A key strength of the business is its established international supply chain, underpinned by long-term manufacturing relationships in Indonesia and Vietnam. These relationships support product quality, supply reliability, exclusive or differentiated product access and attractive gross margins.

The business also benefits from strong organic marketing, repeat customer demand, industry recognition and exposure through award-winning projects and media channels. With a balanced mix of trade and retail revenue, an established operating platform and clear growth opportunities, Water Features Direct represents a compelling acquisition opportunity for an owner-operator, strategic buyer or investor seeking a strong position in the premium outdoor living category.