Summary
Soul Origin is a family-owned and operated business, right here in Australia. Serving fast, fresh and healthy food options as well as delicious coffee.
Royalties
9% of net
Location Details
487 Kiewa St, Albury NSW 2640
Join us at Albury West End Plaza: With 36k+ locals within 5km, $90.23M turnover, over 40 specialty stores and a nearby train station, your franchising career with Soul Origin starts here!
About the Opportunity
We are the family that you choose!
At Soul Origin, Franchise Partners are one of the most important aspects of the brand – they create the culture. We aim to partner with the best Franchise Partners across the world who like us believe in and have a passion for fresh food, killer coffee and family.
Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The
culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.
"Our philosophy is that everyone deserves to eat fresh food, everyday… after all - your body deserves it. We have a vision to lead the way in re-educating the world on how they think about fast food." - Hao Quach Soul Origin Co-Founder.
Marketing support
Soul Origin is synonymous with fresh salads and killer coffee thanks to our marketing team. All national campaigns & social media are managed by the team allowing you to focus on the your business.
On a national level, the annual marketing calendar includes above-the-line media and below-the-line advertising, new product development, seasonal campaigns and digital development. Locally, the marketing team alongside your Area Coach assists in facilitating initiatives to drive marketing activities within the local community.
Training provided
Prior to opening your Soul Origin store, all new Franchise Partners complete a comprehensive six-week training program. You will be trained by experienced in-store and support centre team members. Our training consists of a mix of theoretical, digital and practical training.
Our online Learning Management System delivers on-going e-learning initiatives to you and your team to ensure that all team members have a consistent on-boarding program and assists you to develop your in-store team on an ongoing basis.
Skills
The most successful franchise stores have been determined by the commitment and dedication of their owners. Your success is determined by your willingness to live and breathe the Soul Origin brand.
Having the desire and ability to lead people is imperative. Building and developing your team will be the most important investment you will make for your business.
Length of Agreement
Our agreements are generally tailored to suit the length of the leases that Soul Origin puts its name to. Our goal is to see initial agreements that last up to 7 years.
Year Business Established
2011
Year Franchising Commenced
2014
Site locations
152
History
Whilst many companies were closing their doors, Soul Origin’s initial concept was not only keeping afloat – it was thriving.
Hao, one of the founding brothers puts this down to a commitment to worldwide best practice. A strict insistence on the highest standards of freshness and compliance, and a commitment to excellence in quality, flavour, and service.
After fine-tuning the concept for three years the first Soul Origin store was opened in 2011 and the Soul Origin brand was unveiled to the world.
Awards
QSR Media Awards 2016
Multi-Site Restaurant of the Year & Training Initiative of the Year
10 Thousand Feet
2015 No. 1 in Expansion & Top 3 for Support and for Marketing
2016 Top 10 Franchise
FCA
Emerging Franchisor of the Year – Finalist 2016 & 2015
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