Summary
Online yoga and reformer Pilates accessories brand. $140,000 + SAV at cost (~$48k as at 30/6/25). Shopify/Klaviyo/ads set. Turnkey, relocatable, handover included. Ready to relaunch.
Location Details
Online business with stock stored in a secure, racked south-east Queensland facility. No lease required. Operate from anywhere.
Potential
Turnkey entry into the reformer Pilates/yoga accessories market. Relaunch quickly with brand, site, marketing stack and stock in place. Scale via studio wholesale, paid search/social, email (Klaviyo), bundles, and new colourways/lines.
Skills
No formal qualifications required.
Hours
Flexible work-from-anywhere. Operate part-time or full-time to suit growth goals.
Lease
None. Stock currently in a south-east Queensland storage unit with racking; buyer may continue or relocate easily.
Employees
None; owner-operated. Add contractors (fulfilment, creative, paid media) as scale increases.
Reason for Sale
Business paused since late last year due to personal commitments. Selling to place the brand with an operator who can relaunch and scale.
About the Business
PIYO is a professionally developed online brand selling yoga and reformer Pilates accessories: activity (yoga) mats, reformer mats, travel mats, reformer straps, grip socks and a carry-all bag. The brand, site and systems were built for scale and are currently paused, ready to relaunch.
Who buys:
- Direct-to-consumer (primarily wellness-conscious women 25–54) purchasing via Shopify and social.
- Studios and trade (Pilates/yoga studios, physios, boutique gyms) for wholesale and retail-on-premise.
What makes it unique:
- Brand done right: strategy, positioning and guidelines fully documented for consistent execution.
- Modern stack: Shopify, Klaviyo, Google Ads and Merchant Centre, Meta Ads and Shop, PayPal, Afterpay, Linktree.
- Operationally clean: Microsoft 365 (domain and email), OneDrive document hub, registered 1300 number.
- Inventory: Approximately $48k SAV at cost (as at 30/6/25; adjusted to stocktake at completion) stored in a racked south-east Queensland facility. Retail value is indicative of sell-through potential, not price.
Why it’s a good investment:
- Turnkey relaunch: Switch on email, paid search/social and trade outreach; low fixed overheads.
- Margin structure suited to B2C and B2B.
- Clear growth levers: Studio/wholesale programs, bundles and limited drops, creator partnerships, and marketplace expansion (Amazon/Catch).
- Right-sized commitment: Sensible working capital, documented assets, and no legacy liabilities transferring in an asset sale.
Deal terms:
Asset sale: Price plus SAV at landed cost (currently ~$48k as at 30/6/25).
History
Built to transition from a full-time role, with significant investment in brand, site, stock and ads infrastructure. While paused, the brand, systems and inventory are intact - ready for a capable operator to relaunch and grow.
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