Summary
Preggi Central & preggicentral.com - Mumasil & mumasil.com.au - Maternity, Bras & Baby - 18 years trading - well known and loved by Mums - $150K Walk in Walk out (Includes $175K approx SAV)
Location Details
Shop 1, 22-24 Wells Street
Street Retail Shop and 2 x Online Stores
Potential
Don't miss this exceptional chance to own a long-established and well known destination business in the maternity, baby and postpartum sector.
Untapped Potential: Due to family life (newly married with 5 children and blissfully happy) the current owner has slowed down in the last 2 years. This presents an opportunity to grab this well known brand at an incredibly reduced rate due to a change in direction for the owner. Her loss is your gain.
Skills
Currently managed by staff and full training is an option if needed.
Hours
Currently open 6 days but historically the store has chosen shorter and longer hours. Its up to you!
Lease
Frankston store with flexible rental terms & extremely favourable rent. No lock in contract so you can move locations.
Employees
Staff: We have one casual staff member who is happy to work as many hours as needed. Its super flexible. This business would suit an owner operator beautifully.
Reason for Sale
Due to family life (newly married with 5 children and blissfully happy) the current owner has slowed down in the last 2 years.
Due to changes mentioned above, she is hoping to find new owners who are looking for a Walk in Walk Out handover scenario. (Although she is happy to answer questions and ensure handover goes smoothly).
Watch our Youtube video
https://www.youtube.com/shorts/GmpawR4RWTo
About the Business
Business Highlights:
Established Since: 2006, under current ownership since 2017
Target Customer: Pregnant women and breastfeeding mothers make up the bulk of the customer base, along with gift purchase for babywear and presents for new parents.
Product Categories: Maternity fashion wear, Breastfeeding bras, postpartum apparel, lactation accessories, baby essentials, and labour TENS machine rentals.
In-house Brand: A lactation and recovery brand, Mumasil, and second starter label brand, Around April.
Technology:The newly revamped website is well developed with established SEO and includes apps to assist in business processes including returns management, sizing charts and product reviews
Physical Location: Frankston retail store with flexible rental terms and extremely favourable rent.
Staff: Preggi Central the retail shop has been fully staffed for its entire run. There are currently 2 staff members covering 7 days a week shifts, both casual staff members.
Turnover across the 7 years held by the vendor. Preggi Central numbers only
Calendar Years
2023: 450K
2022: 870K
2021: 1.275M
2020: 1.340M
2019: 920K
2018: 735K
2017: 303K
What Sets Us Apart:
Trusted Brand: Trading for 18 years this business is trusted by generations of mothers on the Peninsula in Melbourne locally instore, as well as servicing Australia and overseas online.
Solid Foundation: A complete revamp of the business was recently undertaken, including tech upgrades and the addition of its own in-house recovery and support brand, Mumasil.
Strong Online Presence: Active email marketing lists and a robust social media following.
Location Flexibility: The retail location comes with flexible lease terms, offering the new owner the option to relocate or change plans as they see fit.
With the purchase of this business you will get:
*3 trading names Preggi Central, Mumasil and Around April
*2 x Brand New Websites (Launched June 2023), fully optimised for ecommerce purposes using Shopify’s latest 2.0 and linked to analytics (new GA4) and ads (Google and Meta) this website is primed to take you through the next few years.
*1 retail location in Frankston (low rent and no lock in contracts)
*Large Inventory of stock (value is included in the WIWO price)
*Tens Machine Hiring Business
*All fixtures and fittings, fitting out your flagship store beautifully
*POS system and hardware
*Wholesale and manufacturer contacts and excellent trading reputation
*Successful social media presence (and staff to maintain this if you wish)
*Large email marketing lists
History
Established Since: 2006, under current ownership since 2017
In 2023 the vendor focused on re-building the business for the next phase of its life: by re-developing the websites, adding an inhouse brand to the range (at considerable cost).
With all infrastructure updated and procedures in place, the new owner would only need to focus on the advertising and marketing of the business to see sales skyrocket into the next phase of this business's life.
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