Own your own Vietnamese Food & Takeaway Franchise Restaurant Business!

26 days ago

Doncaster 3108 > Melbourne - Greater > Victoria

Investment level:

Franchise New

Retail > Food outlets

Send an enquiry

All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy


Roll’d offers Vietnamese street food with a modern Australian twist. Over 70 locations, we aim to enrich lives by bringing memorable family food to the world. Food and takeaway franchise Restaurant


7% of net

Marketing Fees

3% of net

Marketing support

We use available business and market data to create a 12-month calendar of national campaigns, plus develop an ongoing set of marketing material for use at store level, customised to the local community. Franchisees are required to contribute to an advertising and marketing fund. The marketing fund is used to maintain, administer, direct and develop exceptional advertising and marketing collateral for Roll’d.

Training provided

Our people are empowered to take advantage of the resources provided via the Roll’d network. We provide an initial eight-week training program, covering day-to-day operations, financial management, people management and business development as well as extensive ongoing training and support. The Roll’d support team will visit your store on a regular basis to support you in operating all aspects of your business, managing your team and help you maintain consistency and compliance to all policies, procedures and best practice.


Our franchisees are ready to take complete ownership of their business and their future, be actively involved in their business, the day-to-day operations, and are comfortable working within a franchise system. It is essential that you have strong communication skills are self-motivated and ready to work hard. Your high levels of energy, enthusiasm and overall positivity will mean you enjoy engaging with and have a genuine interest in people. You have a passion to share the highest quality, fresh, vibrant food of Vietnam.

Length of Agreement

On average, our franchise agreements are between approximately five and seven years. Typically, the length of the agreement is aligned with the length of the lease.

About the Opportunity

Roll’d is one of few genuine family businesses and our proven system, know-how, goodwill and reputation will allow you to create your own success, whilst upholding the brand. Franchising allows you to be in business for yourself, not by yourself.

Our roots are embedded deep within the Vietnamese culture where the very fabric of our existence is based on kinship. You are a brother, sister, uncle or aunty whether you are related by blood or not. When you become part of Roll’d, you become part of our family, a link that is unbreakable.

Franchise success
Roll’d has not only brought the concept of Vietnamese street eats to Australia, but has created a business model that can be systematically replicated. In fact, we are the first to develop a successful and consistent franchise model that makes fresh daily, premium Vietnamese food, and serves it fast. Every dish ordered tastes as good as Mum made it (to be honest, we’d hear about it if it weren’t). With stores across the nation and plans for an international location this year, we are the largest Vietnamese food franchise business in Australia.

Established brand
Roll’d already has geographical presence across six states and territories, and a widespread customer base who are passionate about our food. Last year alone we served over 5.2 million customers with a strong focus on customer service excellence.

Power in numbers
With the number of stores now in our network, we have the buying power to create a more efficient supply chain, and more viable and rewarding businesses. The network also allows for people-sharing which fosters group support and creates positive competitive environments that encourage our leaders to excel and succeed.

Year Business Established


Site locations



Bao Hoang’s monstrous appetite for his mother’s traditional Vietnamese home cooking and passion for entrepreneurship inspired the idea for Roll’d. School friend Ray Esquieres was enlisted with extensive corporate and financial experience to lead operations. Baos’ cousin Tin Ly brought hands-on hospitality experience and his family’s specialty, the Bánh Mì, to the mix.
On opening day in 2012, the three were proud of the organised chaos and rice paper rolls that sold out in just 1.5 hours. Today, the Roll’d phenomenon shows no sign of slowing!


2018 NSW & VIC/TAS Field Trainer of the Year, Winner Social Media Marketing Awards
2017 BRW Fast 100 #16, QSR Best CSR Initiative, QSR Multi-site Restaurant
2016 BRW Fast Starters #4, 2015 BRW Fast Starters #11, QSR Multi-site Restaurant.

Share this business

Similar businesses
More by this Advertiser
It looks like you’re quite fond of this business. Why not save it so you don’t lose it?
Do not ask again

Share this Ad


Report this Ad