About the Business

Business ID: BS146193 House of Adorn is a leading online supplier of dance fabrics & trims, millinery materials, feathers and embellishments.

Servicing the dance, millinery, and entertainment industry, the business also has a retail shop in Bayswater, Victoria, shipping orders Australia wide and Internationally.

Business Highlights:

-Predominantly online so this business can easily be relocated
-Established in 2010 and one of the largest retail supplier in this niche market
-Sells direct via website, in-store, eBay & Etsy
-Newly renovated 300m2 premises with all new office fit-out, lighting, 6 x heating/cooling units, wiring etc.
-Approx. 40 min drive from Melbourne CBD
-Rent $36k/pa plus outgoings approx. $6-7k/pa
-Vendor owns the building so flexible with lease terms
-Sale includes all display units, cabinets, shelving, scales, storage containers, packaging, 5 x computers, 3 x printers, fabric rolling machine plus related and equipment (total value over $20k)
-New website launched in 2020 worth over $50k and stock value over $500k
-The new website is really effective and SEO-friendly with the capacity for growth and operate multiple sites/locations if needed
-Client database includes over 16,000 clients with emails, plus more than 7,500 email subscribers
-Excellent relationships with local & international suppliers
-Marketed through Google, Facebook, Instagram, print marketing with industry magazines and events, and also advertising on TVs in local supermarkets
-Clients include designers, hobbyists, schools (dance, primary, high, TAFE), production companies (TV, movies, stage), event organisers, manufacturers etc.
-Staff: 1 F/T, 2 P/T, 5 casuals + owner (who works part-time)
-Trades Monday to Friday 10am-5pm and Saturday 10am-3pm
-1 month training + further support for up to 2 months or more if needed

This business would suit someone in the industry and/or passionate about design and costumes. It is perfect for a buyer seeking an online business, who wants to work for themselves. The hours are flexible as there is a fantastic team in place who are keen to support new owners. Current owners are selling to pursue other interests including travelling long term.

Price: $160,000 + SAV

* Price Breakdown $160k for business plus $400k for all stock and equipment