Not just a Health & Fitness Gym, we're in the business of energising lives!

14 days ago

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One of Australia's fastest growing Health & Fitness franchise. Orangetheory Fitness has over 800,000 members, in over 1200 studios, in 18 countries. OTF is not a gym, it's a fitness workout experience

Location Details

There are a multitude of Health & Fitness opportunities available within Adelaide and surrounding suburbs, enquire now to find out more!

Marketing support

Backed by a dedicated Australian support team you will receive support and advice throughout your business journey with Orangetheory. This includes presale campaign and strategy to drive early leads, sales and ongoing support once your Health & Fitness studio is open.

Training provided

In addition to access to a wealth of experience, training materials and recourses, you will be also be inducted and trained personally by our Australian support team as part of the Collective Wellness Group family. OTF will support with Health, Fitness & Gym knowledge, as well as Business, Finance & Marketing support.


We attract franchisees with a range of skills from leadership, to finance, to communication and a strong work ethic. They're all passionate about innovation, driven to bring the latest fitness trends to Australians, and excited by a business opportunity with exceptional personal and financial reward.
Other attributes of our franchises include:
• Someone hands on and have knowledge to build and motivate teams
• Needs to meet min net worth & cash flow criteria
• Understanding of the market, culture and customer habits of desired territory

Length of Agreement

5 years + 5 year option

About the Opportunity

Orangetheory Fitness is a one-of-a-kind science-backed, technology-tracked, coach-inspired group workout, revolutionising the gym experience. The unique combination of fitness, technology and science gets people moving and burning in an entirely new way. Not just another Gym Franchise, OTF is a science-backed, technology-tracked, coach-inspired workout designed to help give people a longer, more vibrant life.

Using heart-rate monitors and the science of excess post-exercise oxygen consumption (EPOC), members work to stay in a health target zone. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. To get there, our members work out in intervals of cardiovascular and strength training comprising indoor rowing, treadmill training and weights. All our workouts are developed by a team of experts and delivered by dedicated, passionate coaches. This is your opportunity to bring this technology to Australia and change the Health, Fitness & Gym experience.

Orangetheory Fitness offers set time classes that generally hold up to 24 people.

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Year Franchising Commenced


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In 2007 trained physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it.

Today we’ve taken the world by storm to become one of the most well-known Health Fitness franchises on the planet. We’ve got over 800,000 members, spread across more than 1200 studios, in 18 countries across the globe.

And now we’ve landed in the Australian Health & Fitness market.


#5 in Fast Company’s Most Innovative Companies list in the wellness category
#1 in Franchise Times’ 2018 Fast & Serious list
#6 in Entrepreneur Magazine’s Fastest Growing Franchises list (U.S. 2018)
#48 in Entrepreneur’s 2018 Franchise 500® (U.S. 2018)

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