New bakery café franchise planned for Richmond at The Malt District Cremorne.

10 days ago

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Consider yourself a great food retailer? Our Bakery/Coffee Shop’s are famous for our food, that we make for you, and coffee. We are seeking like minded people who want to own their own business.


0% of gross

Marketing Fees

0% of gross

Location Details

Cremorne St, Cremorne
Join the Silicon Valley of Melbourne. The Malt District is a destination catering for your every need and want. A generous public realm with pedestrian walkways leads you along a curated collection of retail and hospitality options.

Marketing support

With our dedicated in-house marketing team we have substantial marketing support to centrally manage brand image, design and promotional activity. Furthermore we manage significant digital assets on your behalf including our full e-commerce site and social media platforms. These are yours to take advantage of when you join our franchise family. In addition to national marketing, we help you to set up your own local area marketing plan for your specific customer segment and area.

Training provided

Despite the simplicity of our system, there is still a lot to learn about the Ferguson Plarre way of doing things. We have an extensive training program to train you on everything from how to order a celebration cake to food safety and how to use our computerised point of sale system. Your Business Coach will work with you to ensure that your customer service team is trained in every aspect of the in-store customer experience also.



Customer focused
Hard working
Commercially minded

Length of Agreement

As per the Lease Term.

About the Opportunity

Do you love food, people and great coffee?

Are you ready to take control of your future and run your own business?

If so then we may have the perfect opportunity for you. A rare and exciting chance has arisen for a customer centric business person to open their own Ferguson Plarre Bakehouse in the high commercial growth precinct happening in Cremorne.

Like New York's Meatpacking District, many of the world's most celebrated cities have turned former industrial areas into vibrant, must-visit destinations. With the arrival of The Malt District, Melbourne too will have a new cultural icon and lifestyle destination. A much-loved neighbourhood within Richmond’s 3121 postcode, Cremorne is one of the inner-city’s most convenient locations to live, work and play. Tucked into a riverside pocket and walking distance to the city, everything that makes an urban lifestyle exciting and interesting can be quickly accessed by foot, bike or public transport.

No baking is required but we are looking for dedicated and customer focused people to join our passionate franchise network. There are no Royalty or Marketing Fees to pay also.

Year Business Established


Year Franchising Commenced


Site locations



Ferguson Plarre Bakehouses has always been and still is a family owned and operated business. We have a long & proud history dating back to the 1800's. The Ferguson Plarre story commenced in 1901 and both families established themselves as household names in Melbourne. The Plarre family still actively own and manage the day to day running of the business from baking through to retail shop design, operations and bakery franchising. The family continue to embrace their forefather's commitment to quality products, service and innovation.


1st food-related franchise system in Australia ranked ‘high performing’ on the independent FRANdata Australian Franchise Rating Scale.
TOP FRANCHISE AWARDS 2014, 15, 16, 17, 18, 19
Ranked #1 in the Top Food Franchises & top 10 overall for 2019

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