Summary
Take hold of your freedom and be your own boss! Existing Michel's franchise is now available in Warners Bay, NSW! Enquire today for further information!
About the Opportunity
Franchise Type: Established Store - Resale
Location Details: Warners Bay
Why Michel's?
Michel's has become synonymous with quality, craftsmanship, and classic comforts. It is this combination that has helped Michel’s win the Roy Morgan Coffee Shop of the Year Award in 2020 as voted by consumers.
Michel’s is also proudly home to Michel’s Espresso; a bespoke coffee blend crafted under the expert guidance of our internationally accredited Master Roaster, produced in our very own state of the art roasting facility here in Australia.
As a renowned and established franchise brand, Michel's invites you to embark on a delectable journey of entrepreneurship and passion for all things sweet.
By becoming a Michel's franchise partner, you'll unlock a world of opportunities. Our comprehensive franchise support system ensures you have all the tools and guidance you need to thrive in the competitive market. From site selection and store design to extensive training and ongoing marketing support, our team of experts will be with you every step of the way.
As a Michel's franchisee, you'll benefit from a trusted brand name, a proven business model, and a loyal customer base. Our innovative menu options and seasonal offerings keep customers coming back for more, while our exceptional service guarantees an unforgettable experience for every visitor.
Take the first bite into a rewarding business venture and join the Michel's family today. Together, we'll create a world of delightful flavours and sweet success!
Marketing support
The Michel’s Marketing Department are a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns as well as:
• Digital Marketing (eComm, Social Media, Website)
• Loyalty Program
• TV, Radio, Newspaper, Out of Home media & Print advertising
• In Store Promotions
• Local Area Marketing Support
• New Product Development
• Public Relations
Training provided
We recognise that you may have limited experience, therefore we deliver an extensive four-week training program to help teach you what you need to know to operate a Michel’s. The trainers are brand experts that will teach you all aspects of running the franchise.
Our purpose build training academy is located on the Gold Coast in Mermaid Beach, QLD.
Additionally, in-store support when you open, as well as ongoing assistance from both the support office and the operations field team.
Skills
• A passion for hospitality and customer service
• Great written and oral communication skills
• The desire to be the owner / work full time in your business
• The ambition to be successful and the drive to maximise the potential of the store
• The ability and willingness to follow the franchisor's proven systems
• No specific qualifications are required, although having business experience is an advantage
Awards
2011 Coffee Shop of the Year - Roy Morgan Customer Satisfaction.
2010 Best Tasting Coffee by a Coffee Chain - CHOICE
2012 Coffee Shop of the Year - Roy Morgan Customer Satisfaction.
2013 Coffee Shop of the Year’ - Roy Morgan Customer Satisfaction.
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