Summary
Profitable food & coffee business operating in two strategic locations in the South West. Red Feather is an established brand with over 100 five-star reviews and a loyal local and tourist customers
Location Details
South West
Red Feather operates from two strategic South West locations. The flagship Cowaramup drive-through sits on Bussell Highway, capturing strong tourist and local traffic. The second venue operates at the Margaret River Recreation Centre.
Potential
Red Feather already produces strong returns but significant growth opportunities remain. A new owner could increase revenue through merchandise sales, expanded menu offerings, extended trading hours and event or catering services. The Margaret River Recreation Centre venue has only recently opened and is not yet reflecting its full income potential. There is also scope to expand into additional locations or develop the brand further across the South West region.
Skills
This business would suit an owner-operator with hospitality, customer service or small business management experience. Systems and procedures are already established, making day-to-day operations straightforward. The business is currently run largely under management with trained staff in place. A buyer could remain in an oversight role or become more hands-on to increase profitability. Strong people skills, organisation and a passion for quality food and coffee will help maximise the opportunity.
Hours
Cowaramup: Mon–Fri 6:30am–2pm | Sat 6:30am–1pm | Closed Sun
Margaret River Rec Centre: operates within centre hours.
Lease
Margaret River Rec Centre is leased with options through to 2034. Cowaramup lease is flexible with long terms available.
Employees
The business operates with a team of young casual staff and supervisors and is largely run under management. The current owners work limited oversight hours. Both venues typically operate with two to four staff depending on trading demand.
Reason for Sale
The current owners have built Red Feather into a well-known and successful South West brand and are extremely proud of what the business has become. After establishing two locations and strong systems, they are now looking to step back and focus on other business interests and opportunities. The owners remain passionate about the brand and would like to see a new owner take the business into its next stage of growth.
About the Business
Red Feather is more than just a coffee and food business. It has become a recognised part of the South West community.
What began as a simple drive-through coffee & Jaffle stop in Cowaramup has grown into one of the region’s most loved independent hospitality brands. Known for great coffee, friendly service and its now famous jaffles, Red Feather has built a loyal following of locals, commuters and visitors travelling through the Margaret River region.
The original Cowaramup drive-through sits prominently on Bussell Highway, capturing both local traffic and the steady flow of tourism that moves through the South West every year. For many locals it has become part of the daily routine, and for visitors it is a must-stop destination on the way through the region.
Building on the success of the original site, the business was later invited to expand into the Margaret River Recreation Centre precinct. This second venue services one of the region’s busiest community hubs where sporting clubs, families, teams and spectators gather throughout the week. The site benefits from a long lease secured through to 2034, providing stability and a strong foundation for future growth.
Red Feather’s reputation is reflected in its outstanding online presence, with more than 100 five-star Google reviews and an overall rating of approximately 4.7 stars. This level of customer loyalty is something many hospitality businesses spend years trying to achieve.
Importantly, the business is already largely run under management with trained staff and established systems in place. The current owners remain involved primarily in oversight roles and work limited hours within the business. This allows flexibility for a buyer to either continue operating in a management capacity or become more hands-on and increase profitability.
Beyond the strong current income, significant growth opportunities remain. These include expanding merchandise and branded product sales, increasing catering and event services, extending trading hours and potentially expanding the Red Feather brand into additional locations.
For a buyer, this is not just the purchase of a business.
It is the opportunity to step into a recognised South West brand, become part of the local community and take an already successful concept into its next stage of growth.
Businesses with strong brand recognition, loyal customers and genuine expansion potential rarely become available in the region.
History
Red Feather began in Cowaramup as a drive-through coffee and food venue and quickly gained a loyal following for its quality coffee and its now famous jaffles. The unique offering and consistent customer experience helped the business stand out in the region and build a strong local reputation. Following the success of the original site, the owners were approached to expand into the Margaret River Recreation Centre, where a second venue was established to serve the local sporting and recreation community.
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