Internal Ref: 531
Summary
Trading successfully for 14+ years on Melbourne's world-famous Chapel Street. This boutique offers "Effortless Style for the Modern Woman" with a loyal customer base and strong brand recognition. GENU
Reason for Sale
Retirement Sale
About the Business
Trading successfully for 14+ years on Melbourne's world-famous Chapel Street. This boutique offers "Effortless Style for the Modern Woman" with a loyal customer base and strong brand recognition.
GENUINE RETIREMENT SALE - Owner stepping back after building a thriving business. Perfect for a digital-savvy entrepreneur ready to grow the online side!
Key Highlights
- 14+ years established on Chapel Street, Australia's premier fashion destination
- Prime corner shop with superior window exposure on two sides
- Exceptional lease at $60K per year with NO outgoings (save $15K compared to typical Chapel Street rents)
- 2-year lease renewed in October 2025 with excellent landlord relationship
- Currently profitable with strong margins and improving performance
- Proven online potential with documented historical success
- Loyal customer base built over 14 years with repeat buyers
- Turn-key operation with established suppliers, systems, and Shopify store
- Tourist location in a 980+ shop precinct with constant foot traffic
- Training included with full handover support (2-4 weeks)
The Opportunity
Location Advantage: Chapel Street is Melbourne's fashion capital and internationally recognized shopping destination with 170+ years of retail heritage. Home to iconic brands like Gorman, Scanlan Theodore, and Country Road. This premium location provides significant competitive advantage.
Corner Shop Premium: Superior visibility with dual side windows. Most Chapel Street shops have standard frontage. This corner position dramatically increases exposure.
Unbeatable Lease: $60K per year, all-inclusive with NO outgoings. Competitors pay $60K + $15K outgoings = $75K total. This business saves $15,000 annually.
Digital Goldmine: Owner scaled back marketing for retirement. Massive opportunity for tech-savvy buyer to restore online presence through social media, e-commerce optimization, and digital marketing.
The Brand: Known for hand-picked contemporary fashion, signature boots and bags with international appeal. Shopify platform ready for reactivation.
Perfect For
- E-commerce specialists
- Social media influencers
- Digital marketing professionals
- Fashion entrepreneurs
- Owner-operators
- Business partnerships or couples
No fashion experience required - all systems are in place!
What's Included
- Business name and branding
- Complete inventory (~$35-40K at cost, included in SAV)
- POS equipment and systems
- Shopif
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