Summary
The Sporting Globe Bar & Grill® is Australia’s most loved sports bar and grill synonymous with great food in a casual bar environment and sporting entertainment.
About the Opportunity
The Sporting Globe brings together some of life’s best joys; Wings, Beer and Sport! Our venues offer modern Australian pub fare with an American twist, multiple beers on tap and the ultimate state-of-the-art sports fit out. It is the ultimate place to eat, drink and catch a game!
As Australia's largest Sports Bar & Grill we serve over 2 million customers, who consume over 1.4 million wing’s and watch over 250,000 hours of live sport in our venues every year!
Recognised as a leader in venue sporting entertainment by the Victorian Australian Hotels Association and Fox Sports, The Sporting Globe has been twice voted as ‘Best Sporting Entertainment Venue’.
Our franchise model is designed to keep our franchise partners focused on what matters most - the customer! Along with support in Marketing and Training our franchise partners receive support with:
Development - Our internal development team delivers a turn-key venue operation including: site selection, lease negotiation, liquor licencing, venue design, development & building approvals, construction & contractor tender, landlord & health approvals and project management.
Operations - On call 24/7 a dedicated Business Development Manager assists with: recruitment, team structure, governance, stock management, rostering, stocktakes, regulation & compliance, financial analysis, security & amenity, customer service and feedback.
Finance - A centralised accounts team performs: accounts payable, payroll execution, monthly reporting, supplier procurement and BAS preparation, significantly reducing the administrative burden on our franchise partners.
Marketing support
Our dedicated in-house marketing team supports our franchise partners with:
- Multi Channel National Campaigns
- Promotion and activation of all major sporting events including: Superbowl, NBA Finals, Grand - Final Weekend & The Melbourne Cup
- Menu design and production (4 menus per year)
- Continuous product development and refinement
- Development and implementation of Loyalty Club (150,000 members)
- Local Club sponsorship program
- Local Area Marketing planning, guidance and production
Training provided
We offer our franchise partners extensive, practical and ongoing training including:
- A 6-week franchise partner training program prior to venue takeover
- Development and implementation of training programs for all key staff
- Scheduled ongoing training visits covering new products, services and systems for both front and back of house teams
- Access to our comprehensive online training portal that provides detailed video modules for induction and training of all staff across the business
Skills
- Commitment to a high level of customer service
- Ability to network and promote within your community
- Leadership ability
- Strong communication
- Passion for hospitality
- Understanding of sports landscape
Length of Agreement
Franchise agreements are 5 + 5 years
Year Business Established
2010
Year Franchising Commenced
2014
Site locations
17
History
Originating in 2010 in Geelong, Victoria, The Sporting Globe has steadily grown opening its second and third venues in 2013 and franchising its first venue in Richmond in 2014.
Since 2014 an additional 18 venues have opened, including our first interstate location in Western Australian in 2016!
With multiple projects due for completion by the end of 2023, the business continues to expand and cement its position as Australia’s no1 Sport Bar & Grill.
Awards
Awarded 'Best Sporting Entertainment Venue' by the AHA/VIC
Awarded 'Best Sports Venue' by Fox Sports
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