Internal Ref: Geelong
Summary
Sugar Buns is Australia’s newest casual dining sensation for all ages, we are Sweet, Savoury, and Delicious and of course the we our amazing shakes that present like pieces of instragamable artwork.
Royalties
7% of net
Marketing Fees
1% of net
Location Details
Geelong is a city southwest of Melbourne. The Waterfront esplanade has a 19th-century carousel, plus a curved art deco boardwalk. Scattered along The Waterfront are the Baywalk Bollards, colourful sculptures chronicling city history.
About the Opportunity
The Sugar Buns business model is a turnkey business
opportunity that has everything you need to start trading in your own business from day one.
Our franchise package includes:
• Use of the Sugar Buns trademarks including ALL the branding and systems.
• Assistance in locating sites and negotiating the lease of your store.
• Full fit out of your shop (store fit out costs will vary depending on size and location)
• A comprehensive franchise operations manual and kitchen procedures manual
• Point of Sale System and other business software.
• Liquor licence* (subject to Police check) *Liquor licence is an additional cost.
Sugar Buns Bakery Cafe has built its success on a very simple recipe – providing great value ‘home cooked’ style food that people love to eat. At the heart of Sugar Buns considerable appeal and delicious meals are its sweets and Mega Shakes. Many cafes have even tried to copy these shakes, but as they say “Imitation is the highest form of flattery but innovation takes dedication and can’t be copied”. Sugar Buns has positioned itself as the “Shake Experts” - and for good reason! Their delicious and decadent deserts are simply a work of art and an explosion of flavour and colour. However, you simply can’t visit Sugar Buns for just a shake as their meals are to die for, so you’d better come hungry as our chefs are keen to show off their culinary skills. You’ll be spoilt for choice with our extensive menu, whether you’re after our famous Eggs Benny for breakfast or famous fried Chicken burger for lunch, you won’t leave disappointed. Sugar Buns wholesome, and untraditional fare has struck a chord with
the hungry public and they’ve been begging us to open more locations for years.
Consumers don’t want boring.
We’ve proven that time and time again as we’ve competed and outlasted many of our competitors as we dare to be different. But being different also has a universal appeal from the very young to the elderly, and everyone in between. People often attach a sense of fun and happiness to our colourful and vibrant fit out and of course our meals. I dare you to visit our
store and not take your phone out as soon as you enter or are presented your meal. In fact, our customers, advertise for us through their word of mouth through social media and this is
what has made our business so successful. Our customers love to share our amazing creations to their friends and families online, and we knew some of them will soon be dining with us in the very near future to do the same.
Marketing support
Sugar Buns Bakery Cafe believes the best marketing tool is customer appreciation of our products and the service they experience. Serving great tasting food and a great experience is something customers will want to come back to.
Sugar Buns Bakery Cafe Franchise Partners are expected to carry out local area marketing. At times, marketing may become a coordinated exercise directed by Head Office while other campaigns may be initiated at the discretion of individual Franchise Partners, and must always be approved by the Franchisor.
Training provided
As part of the Sugar Buns franchise family, you will receive up to 4 weeks training at one of our company stores where you will learn the ins and outs of everyday operation and complete our training matrix on front of house, back of house and venue management satisfactorily. A further 2 weeks support at your new store’s site will be provided where we will assist you in launching your business as well as assisting you in training your staff. This training will be tailored to you to fill any gaps in knowledge.
Skills
Our restaurant model is suitable for experienced operators or first-timers with a passion for food and retail. You will need the ability to work in a fast paced environment where customer engagement is crucial. Essentials include a commitment and devotion to your business in the critical first 6 to 12 months.
Other key factors include financial standing, past business & career achievements, great communication skills, a commitment to superb customer service and a willingness to adhere to the system.
Length of Agreement
Our agreements are generally tailored to suit the length of the leases that Sugar Buns Bakery Cafe puts its name to.
Year Business Established
2014
Year Franchising Commenced
2022
Site locations
3
History
From very humble beginnings, Sugar Buns Bakery Cafe opened its first store in Hampton Park in 2014 and quickly became a destination for foodies that saw customers flock to its store
from all over Melbourne.
Connect with us