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Ferguson Plarre Highpoint - An exciting Bakery Cafe!

Summary

Located in the strongest Shopping Centre in the Western suburbs. With plenty of foot traffic, and boasting a great new look, this cafe bakery possesses incredible potential to the right Franchisee.

Royalties:

3% of gross

Location Details

Delivering a world class shopping destination, Highpoint features over 500 stores including Australian and international designer fashion, homewares and lifestyle brands, plus more than 7,000 carparks.

Marketing Support

With our dedicated in-house marketing team we have a substantial marketing capacity to centrally manage brand image, design and promotional activity. Furthermore we manage significant digital assets on your behalf including our full e-commerce site and social media platforms. These are yours to take advantage of when you join our franchise family. In addition to national marketing, we help you to set up your own local area marketing plan for your specific customer segment and area.

Training Provided

Despite the simplicity of our system, there is still a lot to learn about the Ferguson Plarre way of doing things. We have an extensive training program to train you on everything from how to order a celebration cake to food safety and how to use our computerised point of sale system. Your Business Coach will work with you to ensure that your customer service team is trained in every aspect of the in-store customer experience also.

Skills

NO BAKING REQUIRED!

Customer focused
Passionate
Caring
Hard working
Commercially minded

Year Business Established

1901

Year Franchising Commenced

1987

Site locations

66

History

Ferguson Plarre Bakehouses has always been and still is a family owned and operated business. We have a long & proud history dating back to the 1800's. The Ferguson Plarre story commenced in 1901 and both families established themselves as household names in Melbourne. The Plarre family still actively own and manage the day to day running of the business from baking through to retail shop design, operations and bakery franchising. The family continue to embrace their forefather's commitment to quality products, service and innovation.

Awards

TOPFRANCHISE AWARDS 2015
Ranked in the top 2 Food Franchises & top 10 overall
TOPFRANCHISE 2014
Best Food Franchise & top 10 overall
2015 VICTORIAN BAKING SHOW
Best decorated cake 2 years in a row
Best Sausage Roll
2009 GOLD BANKSIA AWARD WINNER

About the Opportunity

Ferguson Plarre Bakehouses has a fantastic opportunity to join our franchise family with a brand new site at Highpoint.

We have been working hard on an exciting new concept which can be yours to showcase and engage the local communtiy in. The new contemporary design will feature a seating area for your customers, meaning there are now even more reasons to take another look at Ferguson Plarre Highpoint

No baking is required but we are looking for dedicated and customer focused people to join our passionate franchise network.

With a proud history of bringing many retailers and brands to Melbourne’s West, Highpoint is pleased to welcome the region’s first David Jones department store that joins Myer, Target, and Big W plus international fashion brands Topshop and Zara.

Highpoint also boasts a thriving fresh food market including a full line Woolworths, fresh fruit and vegetable market, butcher, deli, fish monger and more!

A destination for quality entertainment, catch a movie at Hoyts Highpoint, one of only two cinemas in Melbourne showcasing IMAX, enjoy the fun of Playtime and Strike or grab a bite to eat at any of the delicious Highpoint restaurants.

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