Ferguson Plarre Bakehouses Westfield. An existing Bakery Cafe opportunity.

100 days ago

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A fantastic opportunity to join us at Westfield Geelong. If you want your own piece of the Bakery Cafe world then now is the time to get on board with Ferguson Plarre Bakehouses.


0% of gross

Marketing Fees

0% of net

Location Details

95 Malop St, Geelong VIC 3220
Westfield Geelong is located in the heart Victoria’s second largest city. Servicing the Surf Coast and the Bellarine Peninsula, and a trade area population of approximately 274,000 residents, the centre is the region’s premier retail destination.

Marketing support

With our dedicated in-house marketing team we have substantial marketing support to centrally manage brand image, design and promotional activity. Furthermore we manage significant digital assets on your behalf including our full e-commerce site and social media platforms. These are yours to take advantage of when you join our franchise family. In addition to national marketing, we help you to set up your own local area marketing plan for your specific customer segment and area.

Training provided

Despite the simplicity of our system, there is still a lot to learn about the Ferguson Plarre way of doing things. We have an extensive training program to train you on everything from how to order a celebration cake to food safety and how to use our computerised point of sale system. Your Business Coach will work with you to ensure that your customer service team is trained in every aspect of the in-store customer experience also.



Customer focused
Hard working
Commercially minded

Length of Agreement

As per Lease Term.

About the Opportunity

Ferguson Plarre Bakehouses has a fantastic opportunity to join our franchise family with a brand new store at Westfield Geelong.

Westfield Geelong is located in the heart Victoria’s second largest city. Servicing the Surf Coast and the Bellarine Peninsula, and a trade area population of approximately 287,000 residents, the centre is the region’s premier retail destination.

The centre is home to some of Australia's favourite retailers including Myer, Big W, Target and Coles as well as a range of other retailers including approximately 55 specialty apparel, footwear and accessories stores.

The total retail spend by the Westfield Geelong Total Trade Area in 2017 was estimated at $4.1 billion while the total retail spend by the Main Trade Area was estimated at $2.7 billion.

The total annual retail spend per capita for the Westfield Geelong Total Trade Area is estimated to be $14,182 which is broadly in line with the Melbourne Metro average ($14,247).

High rates of home ownership are found in the Main Trade Area with 70% of residents owning their homes or paying a mortgage. A quarter (25%) of households are families with children under 15 years of age, broadly in line with the Melbourne Metro average.

The centre serves a diverse community, with 68% of residents employed in managerial, professional or other white collar roles and 32% occupying blue collar posts.

No baking is required, there are no Royalty or Marketing Fees, but we are looking for dedicated and customer focused people to join our passionate franchise network.

Year Business Established


Year Franchising Commenced


Site locations



Ferguson Plarre Bakehouses has always been and still is a family owned and operated business. We have a long & proud history dating back to the 1800's. The Ferguson Plarre story commenced in 1901 and both families established themselves as household names in Melbourne. The Plarre family still actively own and manage the day to day running of the business from baking through to retail shop design, operations and bakery franchising. The family continue to embrace their forefather's commitment to quality products, service and innovation.


TOPFRANCHISE AWARDS 2015, 16, 17, 18, 19 & 20
Ranked #1 in Food Franchises & top 10 overall
Best Food Franchise & top 10 overall
Best decorated cake 2 years in a row
Best Sausage Roll

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