Summary
Smitten Cosmetics – established Australian mineral cosmetics brand. Includes IP, online assets & substantial inventory holding. WIWO acquisition opportunity. $380,000.
Location Details
Operated from a dedicated home based warehouse and office facility in Queensland. No commercial lease obligations. Fully relocatable with streamlined overhead structure.
Potential
Smitten Cosmetics presents significant growth potential through expanded digital marketing, influencer partnerships, wholesale distribution and marketplace expansion.
The brand has strong foundations with established supply chain and stock holding in place, allowing a buyer to focus purely on scaling sales. Opportunity exists to expand product lines, increase repeat customer campaigns and enter additional retail channels both domestically and internationally.
Skills
No specialised qualifications required. Experience in e-commerce, digital marketing or retail operations would be advantageous but not essential. The business is currently operated by a family team with streamlined systems in place.
Supplier relationships and operational processes are established, making the transition straightforward for an owner-operator or small team looking to scale an existing brand.
Hours
Flexible owner-operated hours. Currently run part-time with capacity to scale.
Lease
Operated from home based warehouse and office. No commercial lease obligations.
Employees
Family run operation with no formal employees. All processes are streamlined and manageable by an owner-operator. Easily scalable with additional staff if required for growth.
Reason for Sale
The business is being offered for sale as I am transitioning into a technology venture that will require relocation interstate. Smitten Cosmetics has strong foundations, established supply chain and substantial stock holding in place, however my focus is shifting into a different industry.
This presents an opportunity for a buyer to acquire a ready-to-scale brand with significant infrastructure already built.
About the Business
Smitten Cosmetics is an established Australian mineral cosmetics brand offered as a walk-in walk-out acquisition including brand IP, online assets and substantial stock holding.
The sale includes:
• Brand name and intellectual property
• Website and e-commerce platform
• Supplier and manufacturer relationships
• Established product range
• Substantial inventory holding built to support growth and scale
• Products operate on strong gross margins, providing clear upside for a growth-focused operator.
• Existing operational systems and processes
The business is currently operated from a dedicated home-based warehouse and office facility in Queensland with no commercial lease obligations, providing low overheads and strong margin potential. It is fully relocatable within Australia.
Smitten Cosmetics has achieved salon distribution across Australia and New Zealand, demonstrating wholesale capability and brand acceptance within professional channels. The brand has generated international retail sales across Germany, China and Italy confirming export viability and overseas demand.
Significant groundwork has already been completed. Supply chain, packaging and formulations are established and inventory has been built to support scale. An incoming owner can focus on marketing expansion and sales growth rather than product development or supplier setup.
Growth opportunities include:
• Increased digital advertising and influencer campaigns
• Expansion of salon and wholesale networks
• Reactivation and expansion of international channels
• Marketplace integration
• Product line extensions
This acquisition suits an existing beauty operator, e-commerce entrepreneur, distributor or investor seeking a scalable consumer brand with infrastructure and stock already in place.
The business has been intentionally run lean, leaving clear upside for a buyer prepared to scale marketing and distribution.
Full financial documentation available to qualified buyers.
History
Smitten Cosmetics was established as an Australian owned mineral cosmetics brand focused on quality formulations and accessible pricing. The brand has developed supplier relationships, built an online presence and accumulated substantial stock to support growth.
Operated as a family-run business, it has maintained low overheads while building the foundations for scalable expansion through digital marketing and broader retail distribution.
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