Cranbourne & Dandenong Poolwerx Pool Mobile Franchise For Sale - 2 x VANS incl.

16 days ago

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All the hard work of starting a new franchise has been done! We give you training & the tools to capitalise on the growth opportunities. Get 2 x fully fitted out mobile vans + established clients.

Location Details

Melbourne South East, Cranbourne and Dandenong
This Poolwerx pool & spa mobile franchise business services Caranbourne and Dandenong, South East Melbourne, VIC.
> Cranbourne population: 21,283 (2016 cenus)
> Dandenong population: 29,906 (2016 cenus)

Marketing support

$175,000 + $37,346 training/transfer + SAV (stock).

GOAL: Grow your customers + support your local marketing.

Two fully fitted Poolwerx vans are included in this sale. The vans act as high profile mobile billboards & service your established customer base.

You benefit from a team of marketing experts who focus on national & regional marketing campaigns while providing comprehensive local marketing.

We use a range of channels including digital & online marketing to build our position as Australia's best known pool & spa people.

Training provided

No experience in pool & spa maintenance? No worries!
We pay for your airfares and accomodation for your 3-weeks training at Poolwerx 'Pool School':
> Purpose-built training facilities.
> Learning practical, hands-on skills.
> Training on Poolwerx processes and systems.
> Gain a Cert 3 in Pool & Spa Maintenance.

All Franchise Partners receive ongoing support & training, incl. coaching & mentoring, plus training & support for our apps & software.
These business tools are all carefully chosen to help you succeed in your business.


Do you love the outdoors & happy to work smart?
Do you have a true customer focus & lots of enthusiasm?

Our successful Franchise Partners come from various backgrounds, but they are all 'go-getters', know how to work hard & have a genuine customer focus.

You don't need any previous experience. We have an excellent training program that covers everything you need to know. Poolwerx has 30+ years of experience helping our Franchise Partners be successful. Our systems are proven, well-tested & will be the foundation of your future success.

Length of Agreement

5 years + 5 years (+5 years)

About the Opportunity

$175,000 + $37,346 training/transfer + SAV (stock). Assets included.

This established business servicing Cranbourne and Dandenong includes two (2) fully fitted-out mobile service van with all the bells and whistles including tools, smart storage. Your Poolwerx van acts as a high impact mobile billboard.

These vans service residential plus commercial customers with room for growth.

One of the most unique things about the Poolwerx business model is the scope to expand into new territories, add more vans and a retail outlets.

The more you put in, the more you get out.

The growth potential is thanks to Poolwerx business model and multiple revenue streams:
> Retail chemical and equipment sales
> Domestic and commercial pool servicing
> Spa and lifestyle product sales
> Pool renovation and upgrade work
> Plus more.

With planning, there are no downtimes with this business model. As well as general maintenance and selling consumables, you can upgrade your customer's equipment or convert them to a mineral pool, ready for next summer!

Poolwerx Family:
When you buy a Poolwerx franchise, you become part of the Poolwerx family with lots of support. Each franchisee has their own area/s. You will find a friendly network of fellow franchisees around you, plus your Poolwerx support team ready to guide and assist you every step.

We have 30+ years of experience helping people like you become successful business owners.
We constantly improve and adapt our systems and processes and always put people first.
> Brand strength
> Comprehensive training
> Proven and fair business model
> Exclusive territories - with lots of opportunities
> Multiple revenue streams
> Marketing support
> Innovative technology
> Head office and local BDM support
> Community of support.

If you are considering starting a business, you will have many questions - it can feel overwhelming. The good news is the first step is easy! Check out our website or give us a call. We love the personal touch at Poolwerx and are here to answer any of your questions. We make the process as seamless as possible and provide support every step of the way.

> 25,000 new pools are built each year.
> Trends include pool system automation and "mineral pools".
> Increasing commercial market with new legislation.
> Australia & NZ Poolwerx Group sales 2023 - $170.1 million.
> In 2023, the average Poolwerx franchise sales were $1.39 million.
> Australian national annual sales for the pool and spa industry in 2022 < $1.6 billion.

Year Business Established


Year Franchising Commenced


Site locations



Brand Strength: Poolwerx is Australasia's largest and best-known pool and spa maintenance network. Poolwerx is a highly recognisable and loved brand that customers trust.
> 30+ years of experience and lots of happy franchisees and clients.
> 134+ retail stores in Australia and New Zealand.
> 641+ service vans worldwide.
> Australia, New Zealand and USA, across 14 states.

Our Values
> People first – always
> Do the right thing
> Find the better way
> Dare to succeed.


Aust. Franchise Registry 5 Star Rating
Franchisor of the Yr (2022, 2016 & 2004)
Marketing Excellence Award 2020
Multi-Unit Franchisee Award 3 x winner
Field Manager of the Yr 2021, '20, '18, '16 & '12
FANZ Home Service Franchise of the Yr – NZ 3 x winner

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