Collins Booksellers provide marketing support via national seasonal catalogues, e-commerce marketing, monthly in-store reading guides and a host of other marketing promotions and advertising initiatives. Our franchisees receive additional marketing support via 100% subsidies on catalogue inserts in local newspapers or letterbox drops. We also provide assistance to franchisees with devising local area marketing plans and producing advertising content, as well as securing marketing opportunities via publishers and authors.
Collins Booksellers offers extensive initial onsite training for new franchisees which will cover all aspects of running a successful franchise bookshop. Also, as part of the Collins Booksellers group, you will be provided with ongoing support and advice in the management and marketing of your business. This support will include regular visits from the highly experienced management team as well as constant contact from head office. Whenever you require assistance in any area of your business the management team will be there for you.
Must be passionate about books and have the desire to share this passion with your community, as well as a positive outlook and outgoing personality. The ability to share this love with the community, build relationships with schools and libraries, and establish a firm footing in the community would be an advantage. Upskilling where necessary will be provided by Head Office.
Length of Agreement
Length of Franchise Agreement Available 5 years with 5 year rolling extensions.
About the Opportunity
Collins Booksellers Wagga is an iconic landmark bookstore that has been a prominent business in Wagga for over 19 years. It is has firmly established itself as a solid, well-respected business in a stable well-known location. The store has won the franchisee of the year award based on presentation, marketing and turn over goals. Located at the highest profile corner position of Wagga’s main street at the intersection with Morgan Street in the city’s main shopping precinct, this prime location is close to shops, all major banks, the Wagga Marketplace, quality restaurants and sporting venues. The store already has a reputation for its excellent customer service, and its extensive list of titles. This store enjoys strong annual sales and profits due to its location, stock range, marketing campaigns and community relationships. They receive strong support from their local community and visitors to the area due to their commitment to making the shop a community hub by hosting events and supporting local fundraising. As part of the Collins Booksellers franchise group, they enjoy exceptional training and support and have access to extensive marketing assistance and the benefits of the group’s buying power. The owners of Collins Booksellers Wagga are planning to retire, and we are seeking interest from potential franchisees who wish to own and operate their own bookshop in Wagga. The owner will continue to own the freehold. This is a well-established store showing excellent returns. The business is easy to manage with extensive training and support provided by the franchisor. Don’t miss out on this amazing opportunity to operate your own successful business.
Year Franchising Commenced
Collins Booksellers commenced operations in 1922 as a newsagency at 622 Collins Street Melbourne. In 1929, Frederick Henry (Harry) Slamen registered the name of Collins Book Depot when he opened two new branches at 95 Elizabeth Street and 361 Swanston Street in Melbourne. Collins Booksellers embarked an expansion program in Victoria in the 60’s and nationally in the 70’s during which time the franchising model was embraced. Other stores and outlets were progressively added to the network increasing its size and coverage across five states.