Summary
City Cave is expanding across Melbourne. Own an integrated recovery space offering float therapy, infrared sauna, and massage. Membership-based model, proven systems, training and ongoing support.
Location Details
Greater Melbourne is home to several high-potential areas for City Cave, where our proven business model aligns with a metro area ready to embrace premium wellness services and a dedicated space for relaxation and recovery.
About the Opportunity
A cornerstone of Australia's roughly AU$270 billion wellness economy, Melbourne is one of the country's most established health and lifestyle markets. City Cave's existing inner-Melbourne studios have already proven what the integrated membership model can deliver here, which strengthens the case for new operators across the wider Melbourne region. Demand is in place, the population continues to grow, and the integrated float, sauna, and recovery model fits the routines this metro already keeps.
City Cave centres offer world‑leading float therapy, infrared saunas, and massage services that go beyond traditional spa experiences, providing therapeutic support for both mind and body. These carefully designed wellness experiences have built a loyal client base seeking relief from stress, improved recovery, and a place to unwind and reconnect with themselves. Melbourne has several areas ready for a sanctuary like this, and you could be the one to deliver it.
As a City Cave owner, you’ll be building a business backed by:
- A nationally recognised wellness brand
- Multiple revenue streams (memberships, packages, retail)
- Structured training and launch support (no prior industry experience required)
- Ongoing marketing and operational guidance
- A growing network of franchise partners across Australia
With consumer focus on wellbeing continuing to rise, City Cave is positioned in a sector with strong long-term demand. This opportunity suits motivated individuals or partnerships who are passionate about wellness and delivering exceptional recovery and relaxation experiences, with systems already in place and the backing of a proven franchise model.
If you’re ready to explore how to own your own City Cave, submit an enquiry today to learn about securing your Melbourne territory.
History
Since launching in 2016, City Cave Float & Wellness Centre has grown into Australia’s most recognisable wellness brand, expanding to 70+ locations nationwide and supporting entrepreneurs to build sustainable, purpose-driven businesses. What has driven City Cave’s expansion is a clear focus on systems, support and scalability. Franchise partners benefit from a proven business model, comprehensive onboarding and ongoing operational guidance – all designed to help owners launch confidently and grow sustainably.
Awards
2018 Young Entrepreneur Brisbane, Health & Fitness Award, Winner
2019 Top 100 Healthcare Companies IFAH Winner
2019 IFA NextGen Competition Winner
2020 IFA NextGen Allstar Winner
2022 FCA Finalist Emerging Franchisor of the Year
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