Summary
Boutique Australian superfoods brand with 10+ retailers, loyal customers & strong online sales. $50k negotiable. Ready for scale, national growth & new ownership. Includes branding, website & recipes.
Potential
Mr Natural Superfoods has strong growth potential in the booming wellness and functional foods market. With 10+ retail stockists, loyal online customers and beautifully packaged superfood blends, the brand is primed to scale through expanded distribution, contract manufacturing, and digital marketing. Huge upside for an investor or operator ready to take a proven brand national or global.
Hybrid sale preferred - majority ownership available 80-90% with founder retaining a small creative shareholding to support future innovation.
Skills
Perfect for someone with experience in food production, distribution, or e-commerce. Marketing, branding, or wholesaling knowledge will accelerate growth, but the foundations are already built — website, packaging, supplier network, and accounting systems are all in place. Also suitable for an investor seeking a turnkey brand with optional creative founder input.
Hours
Operated part-time ~5–10 hrs/week. Easily scalable or run remotely with outsourcing.
Lease
Home-based business. No lease, no fixed overheads. Fully relocatable and remote-ready.
Employees
Sole owner-operated business. Website, branding, and accounting systems set up with support from partner’s team. No current employees or wage expenses
Reason for Sale
The founder is transitioning to a remote lifestyle but remains deeply passionate about seeing Mr Natural thrive. A true creator and ideas man, he recognises the need for the right investor to scale production and distribution globally. The brand is cash-positive, debt-free, and ready to grow, with the founder happy to support creatively and feed new quality recipes if desired. This is a rare chance to take a loved, proven wellness brand to its next chapter. Flexible hybrid structure available.
About the Business
Mr Natural Superfoods is a boutique Australian wellness brand crafting functional, feel-good blends that nourish both body and mind. Our hero products — the signature Superfood Chocolate — combine premium cacao with adaptogenic mushrooms and nutrient-rich botanicals, delivering indulgent flavour with genuine health benefits. Plus two brand new products just released - Creamy Collagen Cacao & Golden Superfood Latte have been well received already by our wholesale stockists and online following alike.
The brand was founded in 2023 by Neil, a passionate health enthusiast with a lifelong obsession for natural living, clean nutrition, and functional food synergy. Guided by the principle “Let food be thy medicine and medicine be thy food”, he created Mr Natural Superfoods as a rebellion against the artificial additives, preservatives, and “natural flavourings” dominating modern food.
Every recipe has been meticulously crafted through months of research and trial, sourcing the purest ingredients from around the world and blending it with natural fats and adaptogens for enhanced brain chemistry, energy, and emotional balance. The result? Superfood beverages that taste better than the rest - Seriously smooth, creamy, and satisfying — yet functional and guilt-free. Hit us up for some samples!
Since launch, the brand has built a loyal following of customers who praise its unique taste and genuine health benefits. With over 10 retail stockists and repeat online customers, it has grown organically with zero paid marketing or SEO investment. Everything — from product formulation to branding and web design — was developed in-house with great attention to detail.
The business operates lean: no leases, no debt, no full-time employees. It’s cash-positive and ready for the next stage of growth through scaled production, broader distribution, and dedicated marketing. The potential is huge. Ready and waiting for just the right investor.
All key assets are included: website, branding, recipes, packaging design, domain, supplier and retail relationships, and social media channels.
With production outsourced, Mr Natural Superfoods could be run remotely or expanded nationally with minimal overheads. Flexible deal structure - majority sale or partnership options considered
This is a rare opportunity to acquire a proven, ethical wellness brand with strong foundations and enormous potential
Check out the website at mrnaturalsuperfoods.com.au
Find us on Instagram by searching @ mrnatural.superfoods
History
Born from a passion for real food and natural living, founder Neil began crafting cacao and mushroom blends in his Currumbin Valley kitchen in 2023. After a year of perfecting recipes and sourcing premium cacao worldwide, Mr Natural Superfoods launched its first product: Healthy Hot Chocolate. By 2024, it evolved into Superfood Chocolate — a functional, premium brand now stocked in 10+ retail stores and growing organically across Australia. Now poised for scale under a new owner or investor via a flexible hybrid sale.
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