Bakery Cafe - Barista Coffee & Easy Food Menu, Top10 Franchise, 40 years strong!

Yesterday, 1:41pm

Location:
Midland 6056 > Perth - Greater > Western Australia

Investment level:
$275,000 (Negotiable) + SAV

Type:
Franchise New

Industry:
Retail > Food outlets > Bakery

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Summary

Limited Offer : Purchase a new Mrs. Fields Bakery Cafe by 30 Dec 2018 and pay NO Franchise Fee (Saving you $35K) PLUS NO Royalty for the 1st year. T&C's apply.

Royalties

6% of net

Marketing Fees

2% of net

Location Details

Midland Gate Shopping Centre is undergoing an exciting redevelopment and will be considered the largest local destination for the whole family in Perth's East.

Marketing support

We continuously aim to grow our brand and product awareness. We do this through strategic National Promotions, New Product Launches, Targeted Public Relations, Social Media and Sampling Campaigns, just to name a few. We also drive engagement through our Loyalty program and work closely with you to develop local marketing activities to assist in building your business within your local area.

Training provided

Mrs. Fields comprehensive training program ensures you are fully prepared in every aspect of your business. Barista Coffee Training, Rostering, Stock Ordering, Operations, Financials and Marketing, just a few of the topics covered in your 2 week training at Mrs Fields Support Office in Mt Kuring-gai NSW.
An additional 2 weeks in-store training will enable hands-on training in baking, coffee and customer service. Mrs. Fields Operations Support Team will remain with you in-store, working alongside and supporting you and your team.

Skills

No experience is necessary as Mrs. Fields Bakery Cafe is a simple business model and we take all the hard work out of starting your business.
Mrs Fields Support Office will train you in every aspect of your business, however, you must have PASSION! Passion, to exceed your customers expectations, passion to drive your business every step of the way and passion to connect with your local community.
Be in business for yourself but never by yourself as we support you every step of the way.

Length of Agreement

Your Franchise Agreement term, will usually run in line with the term of your current Tenancy Lease. This period is usually between 5 to 7 years, depending whether you are purchasing a new or existing Franchise.
The Franchise Agreement will specify the term, whether there is an option to renew for a further term and the conditions attached to that option. This lease term is 5 year period.

About the Opportunity

Mrs. Fields Bakery Café Franchise group has been busy behind the scenes, undertaking a broad analysis of the brand, which has included identifying the customers of the future and introducing and enhancing its product range. It has also redesigned its packaging, introduced new equipment and exciting café style product range, including breakfast and lunch options, along with their famous freshly baked, indulgent, chewy cookies and award winning coffee.
“Our philosophy is about making our customers feel good through simple, special moments, regardless of the occasion. Whether it’s spending some time with the kids, catching up with friends and family, or enjoying a quiet blissful moment to yourself -our aim is to provide a heart-warming and memorable experience to all our customers, through our freshly baked, mouth-watering sweet and savoury treats.”

Mrs Fields' simple business model, comprehensive training programs, great national and local marketing campaigns, along with the full on-going support, ensures Franchise Partners are assisted every step of the way. No experience is required, but passion is a must!

Year Business Established

1977

Year Franchising Commenced

1984

Site locations

41

History

Mrs. Fields was launched in USA in 1977 by Debbi Fields, whose ambition was to create the finest oven-fresh cookies.
Fields opened her first cookie store in Palo Alto, California in 1977. Mrs. Fields first Australian store opened in 1984 and over the years, we have expanded our menu, to include our award winning, exclusive blend coffee and great cafe style product range - including breakfast, lunch, morning and afternoon tea, as well as snacks and take home treats. There are 41 Mrs. Fields Bakery Cafe's, with opportunities Australia-wide.

Awards

2018 Top 10 Franchise
2017 Top 10 Franchise
2016 Top 10 Franchise
2015 Top 10 Franchise
2014 Top 10 Franchise
2013 RASV International Coffee Award
2011 International Franchisee of the Year
2011 Golden Bean Bronze
2010 Golden Bean Bronze

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