Babywearing Online Store Est 7 years

12 days ago

Private Seller

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Summary

Online business established 7 years ago with good relationships with suppliers including distributorships in-country. We have 63,000 facebook followers and a fully functional / modern website.

Location Details

Australia Wide
Business is web based with target market being Australia wide.

Potential

The business was established from start in 2013 and is ready for new owners with fresh ideas and energy to grow. Lots of investment has been made to build the brand whilst turnover is low, the website is active, products are in stock and the target market is growing with little competition. With investment in marketing and educaction, this is a unique niche opportunity.

Skills

You need to know how to communicate with customers, being able to show empathy and identify with Mums who want to know about babywearing and all types of carriers. Knowledge of babywearing using woven wraps, slings and carrier is needed to marketing these products but it's a skill that can be learned.

Hours

Can be full time to a few hours a day.

Lease

No overheads apart from the website.

Employees

No employees

Reason for Sale

Existing owners have 5 children and are invested in multiple areas. Essentially, we don't have the energy to build the business up to an income level again. We would prefer to onsell to the right company or individuals that will make the investment necessary to spring the business back to life. Seeking expressions of interest.

About the Business

The business is functioning and will respond to time, creativity and marketing investment.

Being quality and traditional baby wearing products like Woven Wraps, the business is a niche player in a very large market targetting Mums 25-40 Australia wide.

Woven Wraps Australia stocks a range of European Woven Wraps, Slings and Structured Carriers and seeks to build trust through advice and online tutorials.

We have seen the business grow to the point of turning over $250k in the past but then drop due to expanding family commitments and changes in the industry. The business has wethered the storms and is still functioning with stock on the shelves and a very good relationship with our major supplier in Europe. WWA is the exclusive importer and has the ability to distribute wholesale.

We have 63,000 Facebook followers.

We have an amazing range of photos taken professionaly over the years to market and build the WWA brand.

History

Established in 2013 online. Has had 2 major web overhauls. Fully functioning customised website running on a Shopify platform.

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